Storytime with Our President

Alexander Chetchikov’s journey into the world of luxury began in 2008 with the founding of Luxury Lifestyle Awards. Motivated by a desire to unify a fragmented industry and celebrate true excellence, he soon recognized a gap: many luxury brands, especially emerging ones, struggled to expand internationally.

To address this, Alexander established the World Luxury Chamber of Commerce (WLCC) — a global community fostering collaboration, innovation, and growth. Upholding the highest standards of quality, ethics, and sustainability, WLCC positions luxury not just as a product, but as a culture, an art, and a forward-looking way of life.

Explore more about Alexander’s vision and the mission shaping the global luxury landscape. Read more

World Luxury Day: A Celebration of Excellence

World Luxury Day, celebrated annually on October 8, marks a defining moment for the luxury industry. Founded by WLCC, this day honors the craftsmanship, innovation, and cultural heritage that define the elite luxury world.

From fashion and design to real estate and hospitality, World Luxury Day unites creators, visionaries, and artisans in a global celebration. It highlights the people behind the allure—the watchmakers, chefs, designers, and hoteliers—while sparking essential conversations about sustainability, ethics, and the future of luxury craftsmanship.

Discover how World Luxury Day showcases timeless elegance and responsible luxury. Explore World Luxury Day

Luxury Lifestyle Awards: TOP 100 Beauty Brands eBook

The TOP 100 Beauty Brands eBook 2025 celebrates the most innovative, luxurious, and trend-setting names in beauty worldwide. From skincare pioneers to fragrance icons, these brands set the standard for excellence and global recognition. Discover the Book Here

Luxury People Podcast

WLCC proudly launches the Luxury People Podcast, hosted by Neen James 🎙️, bringing exclusive insights from leaders across the luxury industry.

New Members Spotlight

• Maison Bahamas: In partnership with Forbes Global Properties, Maison Bahamas is redefining luxury real estate with comprehensive services, from property sales to development consulting and vacation rentals. Read More

• Emeralda Golf Club: Offering 27 championship holes, Emeralda provides a world-class golfing experience where luxury, precision, and prestige meet. Read More

• Rent Luxe Car: With over 15 years of expertise, Rent Luxe Car offers premium vehicle rentals, VIP chauffeur services, and multilingual support for a seamless luxury experience. Read More

• AirportAssist.com: A global leader in VIP airport assistance, serving over 1,156 airports across 195 countries with advanced technology and personalized service. Read More

Features & Insights

Exclusive Interviews

• Michaela Merk – Leading with Relational Intelligence
  Luxury brands excel by training not only skills but also emotional intelligence. Michaela Merk shares how brands can transform everyday encounters into lasting emotional bonds. Read Interview

• Malek Semar – The Voice of Water
  As freshwater resources face global pressures, Malek Semar discusses how luxury brands can intersect with sustainability and support responsible water use. Read Interview

• Ivana Laković – Adriatic Luxury & Brand Strategy
  Ivana Laković explores global luxury trends, strategic communication, and the rise of the Adriatic luxury market. Read Interview

Thought Leadership

• Next-Gen Luxury Leadership – Understanding what today’s consumers expect from brands. Read Article

• Shifting Desires in China’s Luxury Landscape – Insights from CXG. Read Report

• Prada’s Calculated Beauty Move – Analysis by Lord & Partners. Read Report

WLCC Projects

Luxury Book of the Month

Marketing Luxury Services: Concepts, Strategy, and Practice by Miguel Angelo Hemzo offers a comprehensive guide for professionals, students, and leaders navigating the nuances of marketing luxury services. It blends academic insight with real-world application, making it an essential read for anyone in the industry. Read Review

Events & Networking

• Maxi Yacht Rolex Cup – 7–13 September 2025, Porto Cervo, Italy
  A thrilling regatta showcasing elite crews, precision, and new yacht designs. View Event

• Luxperience(s) – 2 October 2025, Paris, France
  A conference dedicated to new experiences in luxury. View Event

• ILTM North America – 6–9 October 2025, The Bahamas
  Connecting luxury travel professionals with high-end suppliers. View Event

Stay connected with WLCC for the latest in luxury news, insights, and opportunities: https://worldluxurychamber.com/wlcc-community/