Viña Cousiño Macul, one of Chile’s oldest and most prestigious wineries, has cultivated a winemaking legacy that spans more than 160 years. Situated in the Maipo Valley, the winery has earned its place as a prominent name in the global wine industry. In 2024, Cousiño Macul was honored as one of Luxury Lifestyle Awards’ Top 100 Premium Wine & Spirits Brands, proving its ability to produce world-class, authentically Chilean wines.

A Legacy Founded in Tradition

Founded in 1856 by Luis Cousiño and Isidora Goyenechea, Cousiño Macul has stood the test of time, remaining fully under the stewardship of the founding family for over seven generations. This distinction makes it the only Chilean winery established in the 19th century that continues to be managed by the descendants of its original founders. Today, the winery is helmed by Carlos Cousiño Valdés, Arturo Cousiño Valdés, and Emilio Cousiño Valdés, the sixth-generation directors who ensure that the family’s tradition of winemaking excellence is passed down with passion and precision.

The winery’s longevity and success lie in its deep understanding of the Maipo Valley, one of Chile’s most renowned wine-producing regions. With its unique terroir, the valley imparts distinctive characteristics to the wines produced here, which are known for their elegance, complexity, and authenticity. Viña Cousiño Macul is recognized for its historical roots, but it also exemplifies modern innovation in winemaking.

Mission and Core Values

Cousiño Macul’s mission remains to produce world-class wines that embody the essence of Chile, specifically the unique character of the Maipo Valley. Over the course of seven generations, the winery has upheld the goal of creating wines that are a true reflection of the land they come from.

The winery’s core values revolve around maintaining the classic elegance of its wines while embracing innovation. The Cousiño family has worked tirelessly to preserve the history and legacy of their vineyards, but they have also championed regenerative agronomy practices that promote sustainability and environmental responsibility. This balance between tradition and progress is a cornerstone of the brand, as it continuously evolves to meet the demands of the modern wine industry while staying true to its roots.

The winery communicates these values through its active presence on social media platforms, where it shares videos, photographs, and behind-the-scenes glimpses of its winemaking process. These digital platforms allow the brand to connect with a global audience and showcase its commitment to both craftsmanship and sustainability.

Sustainability and Regenerative Agronomy

Viña Cousiño Macul takes its environmental responsibility seriously, ensuring that all its wines are “Certified Sustainable Wine of Chile.” The winery has implemented a variety of sustainable initiatives in its vineyards, such as producing its own humus with the help of Californian earthworms, utilizing solar panels to reduce energy consumption, and treating water through a plant that allows for irrigation reuse. Additionally, the vineyards are home to free-range chickens and sheep, which help maintain a natural balance in the ecosystem. Inter-row crops are also cultivated to enrich the soil and promote biodiversity.

One of the most exciting innovations at Cousiño Macul is the recovery of genetic material from original grape varieties such as Riesling, Sauvignon Gris, Cabernet Sauvignon, and Merlot. Partnering with Vitro Andes, the winery is working to preserve and propagate these unique varieties, ensuring the continuity of the Maipo Valley’s winemaking heritage for generations to come.

Exceptional Wine Tourism Experiences

Beyond producing exceptional wines, Viña Cousiño Macul offers an exclusive and immersive wine tourism experience in the heart of Santiago. Visitors are invited to explore the winery’s century-old cellars, where they can learn about the fascinating history of the Cousiño family and the winemaking process. The winery offers personalized tours, with limited participants to ensure an intimate experience. One of the most sought-after experiences is the vertical tasting tour, where guests have the rare opportunity to taste wines from different vintages, including bottles dating back to the 1980s. This exclusive offering provides wine lovers with a deeper appreciation of the aging potential and complexity of Cousiño Macul’s wines.

Awards and Recognition

Viña Cousiño Macul has garnered revered prestigious awards and accolades over the years, proving the exceptional quality of its wines. Notable recognitions include being named Winery of the Year by Guía Descorchados in 2023, as well as receiving the Red Wine of the Year accolade for its Lota wine in the Tim Atkin Chile Report 2023. Additionally, Cousiño Macul’s Jardín de Macul Merlot has been awarded as the Best Merlot in Chile for five consecutive years by Guía Descorchados. The winery’s merit has also earned it a TripAdvisor Traveler’s Choice award for six consecutive years, further solidifying its reputation as a top-tier destination for wine lovers.

A Global Presence

Cousiño Macul’s wines are available in key international markets, including Brazil, Canada, and Colombia, where they have earned a loyal following. The brand’s dedication to quality and authenticity continues to resonate with discerning wine enthusiasts around the world, who seek out its wines for their elegance, complexity, and distinct Chilean character.

Visit https://www.cousinomacul.com/ to learn more today.