DWISS, a Swiss luxury watch brand, has carved its niche in the world of horology through groundbreaking designs and innovative timekeeping. Founded in 2011 by Rafael Simoes Miranda, a seasoned watch designer, DWISS has consistently redefined the norms of watchmaking.  The founder boasts a portfolio of hundreds of watch designs and multiple prestigious design awards, including the Red Dot Design Award and IF Design Award, the brand’s impact on the industry is undeniable. In 2024, the company was also awarded a spot in Luxury Lifestyle Awards’ Top 100 Luxury Jewelry & Watch Brands for 2024.

Vision of Innovation

DWISS has always been more than just a timepiece maker. The brand was built on a philosophy that “any watch can tell time, but DWISS tells it differently.” This guiding principle is evident in every model they create. Since its inception, DWISS has aimed to challenge traditional watchmaking with unique time displays, futuristic materials, and an embrace of new technologies. DWISS was the first to produce a Niobium watch and has introduced revolutionary concepts such as a watch design club and NFT projects, making it a pioneer in integrating web3 into the luxury watch industry.

Miranda’s entrepreneurial spirit and dedication to watchmaking have been central to the brand’s success. As a former watch design teacher in Milan and an experienced designer for more than 18 brands, he brought a fresh perspective to the watchmaking industry. This dedication has helped DWISS gain a loyal following and achieve global recognition.

The DWISS Community and Technological Advances

DWISS has gone beyond traditional retail by focusing on online sales and building a robust community of watch enthusiasts. The brand’s use of crowdfunding, which has raised over a million Swiss francs, has played a crucial role in its growth. Today, DWISS boasts a community of more than 150,000 followers across social media platforms, reflecting its global influence and the trust it has built within the watch community.

Innovation at DWISS also extends to payment methods. Being one of the first luxury watch brands to accept cryptocurrency as payment, DWISS continues to demonstrate its commitment to modernity. The brand also created a watch design club, allowing members to collaborate on designing timepieces. This unique initiative, based on a subscription model, offers an interactive experience that further strengthens the connection between the brand and its customers.

In addition to design, DWISS’s involvement in blockchain technology through its NFT project – featuring 1,100 hyper-realistic animated watch renderings – has set a new standard for digital collectibles. This project not only provides holders with exclusive digital assets but also offers financial incentives, merging the worlds of luxury watches and digital art.

Collections That Speak of Luxury

DWISS has consistently delivered iconic collections, each more refined than the last. The brand’s M collection, launched in 2011 with the M1 model, was the starting point of its journey, introducing bold and innovative time displays. This collection’s success led to the release of the M2 in 2015 and the M3 in 2020, both of which became emblematic of DWISS’s distinctive style.

The M3 collection is particularly noteworthy as it featured the world’s first watch designed by the members of the DWISS Club. This innovation earned the brand the European Product Design Award and the Good Design Award. The M3W model, released in 2021, marked a decade of DWISS’s history, with a design inspired by its predecessors but enhanced with modern features like a wandering hour module and a skeleton dial.

Another standout collection is the R1 series, which marked DWISS’s first introduction of complications with the inclusion of a Swiss-made tourbillon. The models in this collection, including the R1T, R1A, and R1M, use automatic and mechanical movements. The R1W (2020), a wandering hours watch, won the IF Design Award for its distinctive approach to timekeeping. The R2 model, released in 2021, introduced a floating hours display, which garnered the same prestigious award in 2024.

The recent M3S model, launched in 2023, continues the brand’s legacy of innovation. Featuring the signature DWISS hours display, this model introduced an upgraded case design and new FKM rubber straps with an easy-to-change mechanism that requires no tools. These models embody DWISS’s commitment to delivering cutting-edge technology and exceptional craftsmanship in every piece.

A Legacy of Perfection

Certified Swiss-made, each DWISS watch is created with the utmost attention to detail and precision, ensuring that it meets the highest standards of quality. DWISS’s collection spans across 12 unique models, each representing a milestone in the brand’s journey, from the M1 in 2011 to the upcoming RT#80 in 2024.

With 23 prestigious design awards under its belt, including the IF Design Award, Good Design Award, and European Product Design Award, DWISS has established itself as one of the most disruptive and award-winning microbrands in the luxury watch industry.

Conclusion

DWISS’s dedication to pushing the boundaries of watchmaking, along with its innovative approach to design and technology, has made it a standout in the competitive world of luxury watches. By embracing modern trends such as cryptocurrency payments and NFTs, while staying true to its Swiss-made heritage, DWISS has created a brand that speaks to both traditional watch enthusiasts and forward-thinking collectors. With its unique fusion of style, workmanship, and progressive technology, DWISS is poised to continue its rise as one of the most exciting and respected names in luxury timepieces.

Visit https://www.dwiss.com/ to learn more about the award-winning brand.