EDIT, founded by visionaries Claire Gordon and Shannon McGuffog, has firmly established itself as a leader in luxury interior design and project management. Recognized in 2024 among Luxury Lifestyle Awards’ Top 100 Luxury Interior Designers and awarded for Best Luxury Retail Interior Design for two landmark projects, EDIT specializes in transforming retail and boutique commercial spaces into engaging, narrative-driven environments that elevate brand identity.

Art de Vivre: The Essence of EDIT

Central to EDIT’s mission is the philosophy of Art de Vivre, or the art of living well. For Claire and Shannon, this concept informs every project, driving them to create spaces that go beyond aesthetics to deliver unforgettable brand experiences. With over 15 years of experience and an impressive portfolio of more than 1,000 points of sale and 24 luxury boutiques, EDIT continues to refine what it means to merge luxury and storytelling in physical spaces.

A Portfolio Built on Expertise

EDIT has collaborated with many prestigious brands creating bespoke retail and commercial environments that resonate with customers. Their designs showcase an array of luxury sectors, from fine fragrances to high-fashion boutiques, consistently delivering spaces that capture and convey each brand’s unique narrative.

Comprehensive Services Tailored to Luxury

EDIT offers a range of services designed to meet the needs of elite brands:

Luxury Retail Design: Each retail space crafted by EDIT is a visual story, where every detail is thoughtfully curated to enhance customer engagement and strengthen brand presence.

Boutique Commercial Design: With a focus on authenticity and brand alignment, EDIT’s commercial designs merge sophistication with functionality, creating spaces that reflect and amplify a brand’s identity.

Project Management: EDIT’s project management services are known for smooth execution, from concept through to finalization. Leveraging an extensive network of suppliers, the team ensures all projects are completed on time, within budget, and to the highest standards of quality.

Innovation through Narrative-Driven Design

Another aspect that makes EDIT stand out is their ability to manifest spaces that tell stories. By understanding the essence of each client’s brand, Claire and Shannon transform spaces into immersive experiences. Their expertise in design materials, lighting, and layout allows them to create cohesive environments where each element supports the overarching narrative, enhancing the customer journey.

The Founders’ Vision and Client-Centric Approach

Claire Gordon and Shannon McGuffog bring together a complementary set of skills. As professional architects, both Claire and Shannon are a part of brand storytelling. They each bring a unique and dynamic approach which their clients value greatly). This synergy is the foundation of EDIT’s client-centric approach, which prioritizes open collaboration, ensuring clients remain deeply involved in every stage of the process.

EDIT values transparency and open communication, fostering lasting partnerships with clients by ensuring each project aligns closely with the brand’s vision and goals. For them, success lies not only in stunning designs but in long-term relationships built on trust and shared goals.

Setting Trends and Redefining Industry Standards

EDIT is known for staying at the cutting edge of luxury interior design by leveraging modern technologies and a forward-thinking approach to architectural branding. This continuous innovation has kept EDIT at the forefront of an industry where trends evolve rapidly. Their commitment to pushing the boundaries of design has led them to redefine how brands interact with customers within physical spaces.

EDITing Experiences, Elevating Spaces

In every project, EDIT brings consistent attention to detail that results in spaces tailored to capture the essence of Art de Vivre. By combining their expertise with a passion for storytelling, Claire Gordon, Shannon McGuffog, and their team create unique, transformative experiences that resonate deeply with clients and their audiences. For brands looking to redefine their physical presence, EDIT offers an unforgettable journey into the art of living well-edited.

To learn more about the multiple award-winning duo, please visit http://www.thedit.co/