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Meet Keemala: A Model of Eco-Luxury and Ethical Hospitality

 

Hidden in the emerald embrace of Phuket’s hillside, Keemala is a resort that defies convention. Recognized as one of the Top 100 Sustainable Hotels and Resorts in the World by Luxury Lifestyle Awards, Keemala reimagines luxury in harmony with nature. Here, under the protective canopy of the rainforest, the boundaries between nature, architecture, and the human spirit blur —a haven where tranquility and wellness thrive.

Each villa at Keemala tells a unique story, intricately designed to reflect the natural world and the region’s ancient lore. The Clay Pool Cottages evoke the nurturing embrace of the earth, while the Tent Pool Villas cater to the adventurous spirit. The Tree Pool Houses elevate the soul, perched high in the branches, and the Bird’s Nest Pool Villas offer guests a cocoon of opulence and exclusivity. These interconnected sanctuaries, reached by jungle pathways, fuse rustic textures with sophistication, creating immersive experiences that transcend traditional accommodation. The careful attention to design and detail ensures that each villa becomes a journey into a world where luxury and nature coexist.

A Commitment to Sustainability

Keemala’s approach to sustainability is woven into every aspect of the resort. It balances indulgence with environmental responsibility, offering a model for ethical tourism that inspires guests and sets a high standard for the hospitality industry. Keemala is more than a resort—it is a sanctuary where guests can experience firsthand how luxury can align with sustainable practices.

  • Environmental Sustainability: Keemala’s design and operations prioritize minimizing ecological impact while maintaining the utmost comfort for guests. Each villa is equipped with an advanced water treatment system, ensuring that water returned to the environment meets or exceeds government standards. Treated greywater is repurposed for garden irrigation, making the resort’s extensive landscaping a low-impact feature. Energy conservation is also a priority—building designs incorporate glass to maximize natural light, reducing reliance on artificial lighting. The resort actively mitigates waste through recycling and repurposing materials, and methane emissions from waste management are safely redirected underground. Keemala has adopted eco-friendly synthetic materials in place of natural wood to combat deforestation and reduce CO₂ emissions while preserving the luxurious appeal of the property. The design preserves natural contours, soil, and water resources, ensuring unobstructed views of the mountainside and protecting the natural landscape from overdevelopment.
  • Ethical Tourism: Keemala is a champion of responsible tourism, with policies and practices that prioritize the well-being of both the environment and local communities. The resort’s “Anti-Animal Exploitation Policy” steers guests away from exploitative activities, such as elephant rides and tiger shows, instead promoting cultural and ethical animal interactions. Keemala also serves as a sanctuary for rescued animals, including a water buffalo family, ducks, peacocks, and chickens. The resort offers these animals a safe and nurturing environment, allowing them to live freely. Keemala’s loyalty to sustainability extends to the dining experience, where guests can enjoy a range of plant-based dishes created with locally sourced ingredients, ensuring that the resort’s food practices have minimal environmental impact.
  • Community Engagement: Keemala’s sustainability ethos extends beyond its physical premises, embracing the local community through collaborations with the Kamala Green Club and local fishing communities. These partnerships promote environmental initiatives such as mangrove restoration and sustainable seafood sourcing. Additionally, Keemala engages in charitable activities, including food donations, support for disadvantaged populations, and relief efforts for disaster victims. The resort also participates in tree planting in the Khao Phra Thaew Wildlife Sanctuary and has been instrumental in a mangrove reforestation project involving the planting of 600 saplings. In collaboration with the Doi Tung Development Project, Keemala supports the local ethnic minority groups by sourcing textiles and fabrics, which provides sustainable livelihoods while preserving traditional craftsmanship.

Sustainable Partnerships

Keemala has forged strong relationships with eco-conscious partners to further enhance its sustainability practices. The resort exclusively uses natural, organic, and cruelty-free products from Siam Botanicals for its spa treatments and guest amenities. It also partners with Scholars for Sustenance (SOS), ensuring that excess food is distributed to disadvantaged communities in Phuket. Keemala supports the Soi Dog Foundation, an organization dedicated to rescuing and rehabilitating former street dogs and cats, by donating essential supplies and volunteering time to their shelters.

Guest-Centric Initiatives

At Keemala, sustainability is an experience integrated into every aspect of guest interaction. Guests are encouraged to participate in activities that deepen their connection to the resort’s eco-conscious ethos, such as gardening tours, cooking classes, and workshops on sustainable living. The resort’s design complements its natural surroundings, with eco-friendly materials and energy-efficient systems incorporated into both private villas and public spaces. Guest amenities, including spa products and toiletries, are 100% natural, paraben-free, and never tested on animals, ensuring that sustainability extends throughout the resort’s offerings.

A Model for Sustainable Hospitality

Keemala exemplifies the perfect balance of luxury, sustainability, and community engagement. The resort’s holistic approach to sustainable living demonstrates that luxury and environmental stewardship can coexist harmoniously, offering guests a truly transformative experience.

To learn more about the award-winning hotel, please visit https://www.keemala.com/ . Go to https://www.keemala.com/green/ for more on their sustainability practices.

 

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