Room12, winner of Best Luxury Design Serviced Apartments in Bucharest, Romania 2025, is quietly transforming the serviced living landscape. Since its launch in 2021, the property has attracted attention for offering more than just a place to stay. It presents a thoughtful alternative to both hotels and conventional short-term rentals, where privacy, design, and autonomy come together with precision.

Located on Moliere Street in the Romanian capital, Room12 offers a unique concept that merges high-end design with expressive personality. Each apartment has its own name and character: “Grow,” “Dare,” “Love,” and “Feel” are more than themes. They’re emotional anchors, inviting guests to choose not only a space, but a state of mind. Designed by founder Corina Olaru, each suite reflects a different creative direction and features Romanian craftsmanship, bespoke furnishings, and custom finishes.

The interiors are not styled for effect. They are environments built to encourage comfort, presence, and clarity. Whether guests are traveling for business, relocation, or restoration, the layout of each apartment supports both solitude and momentum.

That same design sensibility extends to every guest touchpoint. Facilities include a rooftop meeting terrace (ROOF12), an on-site self-checkout delicatessen (BODEGA), a sauna and fitness room, and digital concierge support. Rather than offering loud, over-the-top service, Room12 focuses on discretion. Guests are supported without interruption, which contributes to the feeling that the space is entirely their own.

“We’ve created a space that allows you to breathe, to work, to think, to unwind without having to ask for those comforts,” says Corina Olaru, Founder of Room12. “Our team anticipates, adapts, and fades into the background so our guests can remain fully present in whatever they came here to do.”

Room12 operates with one central belief: time is the rarest form of luxury. The team’s mission is to protect it. That guiding principle informs everything from the layout of the apartments to the pace and precision of their guest services. It is also why so many professionals, creatives, and returning visitors choose Room12 as their preferred address in Bucharest.

The concept was recognized by Luxury Lifestyle Awards, which named Room12 the Best Luxury Design Serviced Apartments in Bucharest, Romania 2025. The jury, composed of global hospitality experts, commended the brand for its consistent delivery of style, function, and guest autonomy.

“Room12 has introduced a thoughtful and distinctive model of serviced living in Bucharest,” said Alexander Chetchikov, CEO of Luxury Lifestyle Awards and President of the World Luxury Chamber of Commerce. “Their commitment to functionality, comfort, and expressive design represents the kind of modern luxury that resonates with today’s traveler.”

With a growing presence and international interest from markets in the EU, UK, UAE, and US, Room12 is evolving beyond its Bucharest roots while staying grounded in its original values. There is no ambition to become generic or over-expanded. Instead, the company continues to refine its identity and remain a reliable choice for guests who value thoughtful design, privacy, and independence.

Explore the available apartments and learn more about the brand’s philosophy at www.room12.ro.