In an industry defined by innovation, purpose, and prestige, MEV Skincare has emerged as a trailblazing force in clean, science-backed beauty. Their dedication to excellence was recently recognized by Luxury Lifestyle Awards, which honored the brand as one of the TOP 100 Beauty Brands of the World.

This exclusive interview is hosted by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, who dives deep into the story behind the brand, the founder’s vision, and what truly defines modern luxury in skincare.

We’re honored to speak with MEV Skincare founder Maria Elena Venuto, whose purpose-driven approach continues to transform the industry.

Alexander Chetchikov: Maria Elena, congratulations on your Luxury Lifestyle Awards win. What does this recognition as a TOP 100 Beauty Brand mean to you and your company?

Maria Elena Venuto: This recognition is deeply meaningful. It celebrates not just our products, but the entire philosophy behind MEV Skincare — a vision of beauty as a daily ritual, a personal moment of care, elegance, and intention.

To be named among the world’s finest is an honor that reaffirms our belief in refined simplicity — in creating fewer, better things that connect deeply with those who use them.

AC: You describe MEV Skincare as a brand where science meets nature. How important is scientific research in creating your clean beauty formulations?

MEV: Scientific research is absolutely at the core of our formulations — even if we don’t lead with bold claims or promises. R&D is the invisible yet essential phase that determines whether a product will truly perform. That said, we believe effectiveness should never come at the cost of beauty or emotion. MEV was created to offer a skincare experience that is both surprisingly effective and sensorially luxurious. The textures, the scent, the elegance of the design — even the raised gold detail on the label — are all part of a tactile ritual that turns a simple routine into a moment of personal indulgence. Because a formula’s power lies not only in how it performs — but in how it makes you feel, from the first glance to the final touch.

AC: The word “luxury” is evolving—today it’s as much about consciousness as it is about indulgence. What does luxury mean to you personally and professionally?

MEV: Luxury, to me, is attention. It’s the softness of a texture, the quiet elegance of a jar resting in your hand, the silence in a moment you take for yourself. Professionally, it’s about creating products that don’t shout — they whisper. Luxury is presence. It lives in the details, in the intention, in the way something beautiful invites you to pause and breathe.

AC: Your brand ethos is deeply rooted in empowerment and purpose. How does that philosophy guide your ingredient sourcing and sustainability choices?

MEV: Empowerment starts from within. That’s why every choice we make — from formulas to packaging — is guided by care, consistency, and respect.

Sustainability, for us, is not a trend but a refined form of elegance: choosing what’s essential, eliminating the superfluous, and treating every resource with grace and responsibility.

AC: In the crowded beauty space, how does MEV Skincare differentiate itself from other clean beauty brands?

MEV: MEV is different because we don’t just offer skincare — we offer emotion, intention, and beauty.

Our products are minimal yet rich, clean yet indulgent. They are created to work, yes, but also to be touched, admired, and experienced with all the senses.

From the quiet glow of the label to the sensual softness of our textures, every detail invites a deeper connection. That is our difference.

AC: As a founder, what do you think makes luxury branding resonate with modern consumers, particularly in the wellness and skincare world?

MEV: Today’s luxury is quiet, intentional, and emotional. It’s not about status, but about how something makes you feel — seen, nurtured, at peace.

In wellness and skincare, branding must invite calm and connection. At MEV, we craft not only formulas, but atmospheres — silent gestures that make people feel embraced by a uniquely Italian sensibility. Subtle, elegant, and deeply human.

AC: What trends or shifts are you seeing in the skincare industry that excite you most—and how is MEV Skincare prepared to meet them?

MEV: More than trends, what excites me is the return to ritual. People are rediscovering the pleasure of time, of simplicity, of beauty that is not rushed.

MEV is already there — we were born for this. We create not just effective skincare, but meaningful pauses that allow you to reconnect with yourself.

We believe skincare can be a soft rebellion against hurry — a return to grace.

AC: What advice would you give to other entrepreneurs who want to build a brand that blends luxury with social and environmental impact?

MEV: Don’t follow noise — follow truth. Build slowly, with intention. Let beauty guide you — not only in the product, but in the process.

Luxury with impact becomes possible when you create with your hands, your senses, and a kind of sacred slowness. It’s not about speed — it’s about soul.

Thank you, Maria Elena, for sharing your inspiring journey with us and giving us an exclusive look into the heart and science behind MEV Skincare.

To explore this award-winning range, visit https://www.mariaelenavenuto.com.