Established in 2008, PSR Brokerage has risen to prominence as one of Canada’s leading luxury real estate brokerages, earning the 2025 Luxury Lifestyle Award for Best Luxury Real Estate Brokerage in Ontario, Canada. With its flagship location on King Street West in Toronto and offices in Forest Hill, Vaughan, Burlington, Muskoka, and Collingwood, PSR is known for its sharp market insight and personalized approach across Ontario’s most prestigious neighbourhoods.

Community &  Expertise

Under the leadership of Managing Director and President Arif Manji, PSR Brokerage operates with a philosophy that puts people first, clients and agents alike. The company’s business model prioritizes the value of individual relationships over sheer transaction volume, striving to elevate each individual’s real estate experience. This tailored approach has made PSR a trusted partner not only for homebuyers and sellers but also for developers and investors navigating Toronto’s complex real estate landscape.

Tailored Service

PSR Brokerage was created to fill a void in the marketplace for a boutique agency with a hands-on approach, that would collaborate with Real Estate Developers on Pre-Construction condominium and low-rise projects across the GTA. Through superior industry knowledge, innovative marketing, and unmatched customer service, PSR has evolved into Toronto’s premier full-service brokerage, servicing all areas of real estate and specializing in new condominium and low-rise sales and marketing. Their edge lies in their ability to adapt to the unique demands of each client. Whether someone is buying a penthouse in downtown Toronto or investing in a new development in Muskoka, PSR’s localized knowledge—enhanced by a strong presence in key neighborhoods—ensures a customized experience rooted in real-time data and community awareness, delivering results that exceed expectations.

Technology and Creativity Driving Market Impact

Innovation plays a pivotal role in PSR’s business infrastructure. The brokerage stands out as one of the few with a dedicated full-service in-house creative agency–@PSR, that equips agents with the support to grow their brands and maintain a high standard of visual presentation for every listing. PSR also pioneered the integration of AI technology into real estate marketing and operations, supporting  its agents with an AI-powered marketing platform called MAVE, which drives listing exposure and strategic decision-making through automation and data intelligence.

Pioneering Access in Toronto

PSR is particularly well regarded for its pre-construction expertise, often representing top-tier developments before they hit the public market. With access to early inventory and close collaboration with leading developers, PSR agents provide clients with privileged opportunities to invest in the evolving skyline and resort scene across the GTA. Notable projects such as 346 Davenport, Muskoka Bay Resort, and Freed Hotel & Residences highlight the firm’s influence in shaping Ontario’s future-facing real estate scene.

Fostering a Culture of Collaboration and Authenticity

The brokerage’s success also stems from a strong internal culture. PSR fosters an inclusive, team-oriented environment that encourages creativity and authenticity. The offices are designed to be open, inviting spaces where clients can walk in for trusted advice, and where agents are encouraged to find and build their niche.

Building Lasting Relationships

PSR’s community-centered mindset extends beyond transactions. Agents frequently support their clients beyond the traditional scope of a deal, whether by sharing neighborhood recommendations or celebrating milestones together. It’s this personal touch that has helped PSR develop lasting relationships and a reputation built on trust. Recognition has followed. PSR Brokerage has been named Best Luxury Boutique Real Estate Brokerage in Ontario, Canada by Luxury Lifestyle Awards. Their strong visual identity, proactive branding strategies, and community engagement make them a standout in a competitive industry.

Looking Ahead: A Company Shaping the Future of Real Estate

By continually investing in technology, maintaining high service standards, and empowering its agents with both creative and analytical tools, PSR Brokerage has carved a significant place for itself in the Canadian real estate landscape. Their selection by the Luxury Lifestyle Awards is a well-earned distinction that highlights not only the caliber of their portfolio but also the forward-thinking approach that drives their ongoing success.

For more information about PSR Brokerage, visit https://psrbrokerage.com.