In 2025, the Luxury Lifestyle Awards named AMID Hotel Seoul the Best Luxury BLeisure Hotel in Seoul, South Korea—a testament to its dual appeal for both business (the “B”) and leisure (the “leisure”) travelers. Located in Insadong, the city’s historic arts district, AMID has artfully woven together cultural authenticity and modern amenities, providing a sanctuary for those combining work and exploration in vibrant Seoul.

Location: Culture at Your Doorstep

AMID’s location is nothing short of stellar. Nestled in Insadong, the heart of Seoul, the hotel perfectly balances heritage and modernity. Its close proximity to major business hubs such as City Hall and Gwanghwamun makes it an ideal choice for bleisure travelers. Situated at 38 Insadong 5‑gil in Jongno-gu, the hotel is a short walk from iconic sites like Gyeongbokgung Palace, Bukchon Hanok Village, Changdeokgung Palace, and Myeongdong shopping street. Guests consistently praise its unbeatable walkability and convenient access to two subway stations—Jonggak (Line 1) and Jongno 3‑ga (Line 5)—with Booking.com reporting a 9.6/10 rating for location. TripAdvisor and Expedia reviews echo this sentiment, noting quiet surroundings yet close proximity to lively cafés, restaurants, and art galleries.

Design & Cultural Integration

A rebranding of the former Centermark Hotel in 2023, AMID (a name evoking “intertwine”) immediately signals its mission: to morph Seoul’s rich past with the sleek sophistication of modern hospitality. The interior weaves this narrative through woven motifs, contemporary Korean accents, and subtle nods to the Insadong arts scene. Meeting spaces and corridors integrate traditional textures and contemporary design, offering a refined yet warm vibe that resonates with both leisure and business guests.

Rooms & Amenities

AMID offers 250 rooms across 10 different types, from cozy standard twins to spacious Premier and Executive suites, all thoughtfully appointed for today’s traveler. Every room features a bathtub, making it perfect for relaxing after a long day exploring Seoul. Guests enjoy free Wi‑Fi, flat-screen TVs (with Netflix, Disney+, and Amazon Prime streaming in many rooms), safe boxes, minibars, and electronic bidets. Some rooms feature soundproof windows, ideal for light sleepers. Coin laundry on B2, free bottled water replenished daily, and the complimentary Yakgwa (Korean honey cookie) in each room offers a taste of traditional Korean sweets, adding a thoughtful touch of hospitality that is especially appreciated by international guests.

Reviews stress the balance between space and function:

• “The room is clean… They provide small, bottled water… TV has Netflix, Amazon Prime, Disney+”.
• “Arrived early… they did allow us to check in early for free at around 12:30 PM… very rare in Seoul, but do note that it depends on availability”.

Dining & Social Spaces

A highlight of the AMID experience is THE BANSANG, an all-day casual restaurant serving a generous breakfast buffet and traditional Korean lunch sets. Guests have praised the variety and quality of the buffet, contrasting Western and Korean dishes. “Breakfast buffet offered a large selection with a mix of Western and Korean cultures, and was worth the price”.

THE BAKE café, located on the ground floor, provides a cozy spot for coffee, bakery items, or informal meetings. The building also houses three restaurants overall—including Japanese and Korean—making on-site dining versatile and convenient.

Business & Event Facilities

AMID caters well to business travelers. Five meeting rooms, including an AMID Hall accommodating up to 150 guests, offer flexible event or conference space. A business center, banquet facilities, fax/photocopying, and coin laundry support longer stays or work-focused visits. The lobby floor lounge provides a comfortable space for informal meetings or moments of relaxation, enhancing the hotel’s appeal to modern professionals. Together with meeting space and dining options, it positions AMID as a premier BLeisure destination.

Wellness & Leisure

The hotel supports guest well‑being with a clean, well‑equipped fitness center (complimentary). Guests mention enjoying “refresh moments” during workouts. Soundproof rooms and quiet floors also appeal to guests seeking downtime after a day’s exploration.

Service & Guest Experience

Guest feedback on staff and service is overwhelmingly positive. With cleanliness, comfort, and staff ratings consistently above 9/10 on Agoda, Expedia, and Booking, AMID puts personalized service front and center. Highlights include:

• Early check‑in courtesy of attentive staff like Guly, Yoon, and Cliff.
• “Perfect location and amazing service! All the staff were really friendly and helpful, especially Yoon”.
• Multiple reviewers describe a clean, upscale boutique feel and a smooth, enjoyable stay.

Final Verdict

Whether you’re traveling for meetings, cultural immersion, or a blend of both, AMID Hotel Seoul offers:

• Prime positioning in Insadong for easy access to Seoul’s heritage and urban highlights.
• Stylish yet functional design, drawing on cultural themes without sacrificing contemporary appeal.
• Well-appointed rooms with excellent connectivity and optional stream­ing entertainment.
• Flexible facilities for business events and fitness breaks.
• Impeccable service backed by glowing guest reviews and heartfelt personal touches.

The result is a tailored experience that meets the varied needs of today’s discerning travelers. It’s an exceptional choice for anyone seeking modern luxury grounded in cultural authenticity—truly where Seoul’s soul meets world-class hospitality.

If you’re merging work with wanderlust in Seoul, AMID Hotel stands as a top-tier option—smartly designed, exceptionally serviced, and beautifully placed in the heart of cherished Korean tradition.

Visit http://www.amidhotel.com/ to book your stay today.

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