A child’s world is simple and straightforward. It’s a world where simple recipes for happiness rule: Mom’s smile, favorite toys, and, of course, a portion of sweet, cooling ice cream. The adult world is a little more complicated, but there is still something that we have in common with the little ones. We, too, are happy to pamper the child inside us with a cone of delicious ice cream – especially if it’s a gorgeous Luciano ice cream. It’s a sweet delight, backed by years of hard work and passionate work to create flavors that bring joy to everyone, regardless of age or taste preference.

Luc Blok, the founder of Luciano, was no stranger to the world of ice cream from a young age. He was only 15 years old when he took his first steps into the profession as an assistant to his parents in their ice cream store on Maasstraat in his native The Hague. It was a great school that gave rise to Luc’s passion for ice cream and shaped the rest of his life.

He received specialized training in ice cream making in Wageningen, after which he decided to start his own business in Wassenaar, a suburb of The Hague with which Luc had fond memories from his youth. Here his ice cream truck appeared in various squares until 1996 when Luc and his wife Angelique’s dream of their own ice cream parlor became a reality. It was the first branch of the Luciano ice cream empire, the name of which comes from Luc’s name, while the inverted letter A in the logo refers to Luc’s wife’s name, Angelique, and artistically signifies an ice cream cone.

All the further activity of Luc Blok and his brainchild was associated with continuous improvement, inspired by the search for new unique flavors, the opening of new branches across the Netherlands. The work of the Master received great recognition not only from the happy visitors of his ice cream parlors but also from industry experts. In 2007 he received the official title of SVH Meesterijsbereider, the highest degree of professional competence in the field of ice cream preparation in the Netherlands. Luciano’s list of awards also includes two titles of “Ice Cream Parlor of the Year” and an award as “Craftsman of the Year.” The years 2020 and 2021 brought a new level of achievement for the brand as it became the winner of Luxury Lifestyle Awards in the category Best Luxury Ice Cream in the World two years in a row.

Today Luciano has 15 ice cream parlors across the Netherlands with over 30 exquisite artisanal ice cream flavors. Along with the classic flavors of vanilla, banana, strawberries, yogurt, lemon, and stracciatella, ice cream gourmets can taste exotic flavors that cannot be found anywhere else. Don’t miss the chance to try honey figs, raspberry crumble pie, or spekkoek, as it’s an exclusive experience available only at Luciano.

Delicious ice cream in its classic form is not the only thing Luciano is happy to pamper its guests with. Here you’ll find an impressive selection of ice cream cakes, the famous Pure Chocolate sorbet, and the absolute top-quality product – aromatic Luciano Coffee from the best Arabica beans from Ethiopia and Brazil. Absolute must-try specialties are Stroopwafel Ice Cream, Hazelnut Meringue Pie, Key West Lemon Pie, complete pastries/ice cream desserts, as well as new flavors Espresso Martini and Kletskop Brulee.

Luciano knows exactly how to make customers happy with different exquisite flavors. But what all products of the brand have in common is that only high-quality and fresh ingredients, carefully selected personally by Luc and his team from the best Arabica beans from Ethiopia and Brazil, are used to make them. For example, Extra pure ‘Inaya’ chocolate sorbet uses the best Belgian Callebaut chocolate, and in pistachio ice cream, you can taste delicious pistachios straight from Bronte in Sicily. Without compromising, Luciano uses special vanilla pods from Madagascar for their vanilla ice cream, while the inimitable strawberry ice cream is based on delicious Dutch Elsanta strawberries.

The unwavering pursuit of perfection, the search for new sensations, dedication to making every customer happy are just some of the things that led Luciano to the title of one of the best producers of luxury ice cream in the world, according to the Luxury Lifestyle Awards. But even that is enough to choose a wonderful day and visit one of the parlors of this delicious brand.