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The launch of World Luxury Day on October 8 marks a new chapter for the industry. Founded by the World Luxury Chamber of Commerce, the occasion brings together brands, artisans, and innovators to recognize the values that drive growth and creativity in the sector, making a global celebration of excellence, innovation, craftsmanship, and sustainability. To capture the moment, we asked prominent voices in luxury to share their perspectives on the impact and importance of this initiative.
“World Luxury Day inspires the industry to shift the mindset from selling products to creating meaningful experiences. It reminds brands that true luxury isn’t about price tags, it’s about making people feel seen, heard, and valued. By celebrating craftsmanship, storytelling, and thoughtful moments, it unites global luxury professionals around what really matters: transforming client relationships from transactional to transformational and building lasting connections.”
Neen James, Luxury Experience Expert
“Celebrating World Luxury Day, therefore, reminds me why I entered this industry in the first place: to create joy, to inspire, and to leave a legacy of memorable encounters. It also serves as a reminder of the global community of professionals who share these values and who work tirelessly, often behind the scenes, to bring them to life. Personally, it is a day of pride but also of responsibility, an invitation to continue raising standards and to lead by example within my team and my property.”
Shaun Wheeler, General Manager, Radisson Blu Mosi-Oa-Tunya Livingstone Resort
“Another vital reason for establishing World Luxury Day lies in its potential to spark reflection and debate on changing consumer values. Increasingly, modern luxury is defined not by ostentation and wastefulness, but rather by authenticity, sustainability, and emotional connection. Consumers are seeking meaningful experiences, conscious purchases, and brands that align with their ethics and values. A dedicated global day provides a platform to promote best practices, discuss challenges, and celebrate brands that embrace responsibility while delivering beauty, sophistication, and excellence. In doing so, it brings encouragement to the industry to further evolve in ways that are aligned with the values of younger generations and modern lifestyles.”
Antonio Paraiso, Luxury Marketing Expert
“World Luxury Day reminds us that luxury is more than material; it’s about creating experiences that truly matter to each guest. It inspires the hospitality industry to personalise service, recognising that luxury means different things to different people, and highlights that luxury and sustainability can coexist in meaningful ways. These values motivate my team to embrace ‘plus-one service’ while going the extra mile to anticipate guest needs and deliver experiences that are thoughtful, engaging, and memorable.”
Kung Teong Wah, PARKROYAL COLLECTION Pickering, Singapore, General Manager
“Having worked for over 25 years for beautiful maisons such as Piaget, Boucheron, and Ralph Lauren, I have had the chance to see the beauty and intelligence of the brands and their creations. I have also met many incredible clients in the Retail industry, far from the possible cliché. Today, with my agency Luxury Selling, we are proud to contribute to the Excellence of Luxury Retail team. It’s essential to show all the effort, intelligence, and hard work to make Luxury happen. Additionally, there should be a greater understanding and respect for all clients. A couple choosing to have their wedding rings from Cartier, as collectors of watches from Patek Philippe: our clients are also celebrated.”
Francis Srun, Luxury Retail Expert
“Global Hotel Advisors extends its heartfelt gratitude to the luxury industry for its unwavering dedication to creating extraordinary products and services that transcend function to engage and delight the senses. Through innovation, artistry, and a relentless commitment to excellence, World Luxury Day honors this remarkable pursuit of excellence.”
Bob Kharazmi, Global Hotel Advisors LLC, Founder & CEO
“World Luxury Day is significant because it allows us to reflect on what true luxury means today. At InterContinental Cascais-Estoril, we reinforce our commitment to offering not just refined surroundings and stunning sea views, but authentic hospitality that creates meaningful, lasting memories for both our guests and employees. Personally, World Luxury Day serves as a reminder that luxury is not only about design or service, but also about connection and care. At InterContinental Cascais-Estoril, it means curating experiences by the ocean that make guests feel valued and inspired.”
Urs Solenthaler, InterContinental Cascais-Estoril, General Manager
Personally, World Luxury Day represents an opportunity to honor the intersection of tradition and innovation that defines excellence across sectors, from haute couture to exceptional cuisine. It is a moment to appreciate the artisans and visionaries who transform raw materials into extraordinary experiences. Beyond price, true luxury embodies quality, sustainability, and cultural significance. This day unites global industries while inspiring future generations, celebrating the emotional connections and lasting memories that authentic luxury creates in our lives.
Ahmed Alajmi, Takara Hospitality Group, Chairman & Founder
“I envision World Luxury Day as a global celebration where each sector showcases its uniqueness: fashion with shows or collaborations; hospitality with special packages; real estate with property viewings; and haute cuisine with tastings. The main goal is to honour craftsmanship, innovation, and unique experiences, but first and foremost, it’s a celebration for the people working in the luxury industry. World Luxury Day isn’t just a date; it’s a movement. For luxury brands, creators, and changemakers, now is the time to join WLCC and be part of building an inclusive, forward-thinking luxury industry. October 8 marks the beginning. Let your voice, your craft, and your vision be part of it.”
Alexander Chetchikov, World Luxury Chamber of Commerce, President
Join a global dialogue on luxury and share your thoughts and stories, using the #WorldLuxuryDay hashtag on social media.
