The ability to refrain from pursuing momentary trends in interior design, but rather to listen and understand the clients’ wishes and realize their dream space using non-trivial skills and technology is what sets talented designers apart from the competition. Through the example of many projects, IDEA International Design studio has demonstrated the ability to create timeless luxury interiors, which will remain relevant and in demand for many years to come. The studio’s impeccable reputation, its impressive achievements at an international level, an extensive portfolio with outstanding projects, and the research conducted by Luxury Lifestyle Awards experts resulted in IDEA being named the winner in the category of Best Luxury Interior Design Studio in Bulgaria 2021.

IDEA International Design is a Sofia-based design studio founded in 2002 by Alex Kovatchev. Alex is the creative drive of the studio, with whom IDEA has realized many award-winning projects and became the most successful design studio in Bulgaria, whose work is highly appreciated internationally as well. Alex Kovatchev’s name is well known to connoisseurs of luxury interior design on the five continents because of the exquisite combination of high technology, comfort, functionality, unique style, and character inherent in his works.

One of the important distinguishing features of IDEA International Design projects is the desire to create interiors that become a significant factor in improving the quality of life for years to come. The team of the studio is attentive to the individual needs of the client and helps to make their dreams come true, saturating spaces with a sophisticated luxury vibe. Offering clients full turnkey solutions from creating a design to implementation of projects, IDEA saves them from stressful situations and wasting additional resources. Upon the completion of the project, the studio’s clients have the opportunity to enjoy spaces where they can live many happy and peaceful years of their lives or run a successful and efficient business.

The list of services of IDEA International Design covers a wide range of tasks and types of interiors. The team of the studio implements exceptionally high-end projects from the development of the individual concept to its implementation in the smallest detail, including procurement procedures, quality control, installation, and final decoration of the space. IDEA’s competencies allow the studio to implement award-winning interior design projects for homes, offices, public premises, yachts, and aircraft.

During the research and determination of the winners, the Luxury Lifestyle Awards judging panel highlighted the projects of IDEA International Design, which are particularly clear in the style and personality of the studio. One of them is the Intercontinental Hotel Sofia, in which Alex Kovatchev and his team managed to embody the aristocratic downtown spirit of the Bulgarian capital. The designers have created sophisticated spaces in which timeless elegance meets extravagant elements (such as a wire sculpture of a girl, a cascade of glass lamps in the form of a dandelion cannon, an impressive reception).

Another IDEA project, the modern Mr. Pizza Original restaurant, invites you into a space where beautiful gardens hang from the ceiling, and ingeniously crafted lighting in the form of numerous fireflies is reflected in the mirrored surfaces. Aristocratic motifs can be traced in another outstanding project, Sublime Bachelor Pad, residential space in Sofia. The apartment’s rounded walls and ceiling compensate for the lack of space and give it a calm and flowing feel, in harmony with the art deco metal interior doors.