ICONSIAM has redefined the concept of luxury shopping and cultural immersion, earning recognition as the Best Luxury Shopping Mall in Thailand by the Luxury Lifestyle Awards. Located along Bangkok’s iconic Chao Phraya River, this landmark development is a testament to Thailand’s forward-looking vision, incorporating cutting-edge retail, luxury experiences, and urban innovation.

An Icon on the Chao Phraya River

ICONSIAM, developed by Siam Piwat Group, Magnolia Quality Development Corporation, and Charoen Pokphand Group, occupies 55 rai (22 acres) of prime riverside property in Bangkok. With a Gross Floor Area of 750,000 square meters and a riverfront stretching over 400 meters, ICONSIAM offers more than just a place to shop—it is an experience.

Its architectural design harmonizes contemporary sophistication with elements inspired by Thai culture, creating a space that is visually stunning and deeply meaningful. ICONSIAM stands as a symbol of Thailand’s unique ability to merge tradition with modernity, captivating visitors from around the globe.

Retail Excellence Meets Cultural Immersion

ICONSIAM’s retail offerings are second to none. The development features two world-class shopping complexes, alongside the iconic ICONLUXE, with 25,000 square meters of floor area, and is home to the world’s most prestigious fashion and lifestyle brands as well as a Michelin-star French fine dining restaurant Blue by Alain Ducasse. From global fashion icons to artisanal Thai craftsmanship, ICONSIAM brings together a diverse array of offerings that blend luxury with culture under one roof.

What sets ICONSIAM apart is its ability to go beyond retail. Visitors are treated to immersive cultural experiences that celebrate Thailand’s rich heritage. The SOOKSIAM zone, for example, replicates the charm of local markets, showcasing products, performances, and traditions from across the country. 

The Seven Wonders at ICONSIAM

ICONSIAM is home to the “Seven Wonders,” a series of attractions that redefine the shopping mall experience. These include:

• The ICONIC Multimedia Water Feature: Southeast Asia’s longest water feature with dynamic displays and cultural themes, performing nightly.
• River Park: River Park is a community space right next to the Chao Phraya River that spans over an area of 10,000 sqm.  It is the largest public space on the banks of the Chao Phraya River in Bangkok. It gives the public the most beautiful river vistas as well as being a venue to host large, outdoor events.
• SOOKSIAM: Thailand’s first co-creation space for local communities, where small business operators from all 77 provinces come together to showcase and develop their creative talents in arts, handicrafts, performing arts, food, beverages, and local wisdom. This vibrant platform provides an authentic setting that reflects the unique culture of each of Thailand’s main regions.
• ART & CULTURE SPACE: A showcase of Thai-inspired sculptures, paintings, and installations by renowned artists. This dedicated space offers visitors an immersive experience of Thailand’s rich artistic heritage and contemporary creativity.
• ALANGKARN ZONE: A dining paradise with ASEAN’s longest water dance installation and unique decor inspired by rice fields.

These attractions provide an enriching experience that goes far beyond retail, making ICONSIAM a destination for exploration, education, and inspiration.

Residential and Lifestyle Offerings

ICONSIAM isn’t just a retail destination—it’s also home to two luxury residential towers that redefine waterfront living. These include Magnolias Waterfront Residences at ICONSIAM and The Residences at Mandarin Oriental Bangkok. These residences combine state-of-the-art design with breathtaking views of the Chao Phraya River, offering a lifestyle that blends convenience, sophistication, and serenity.

The project also includes world-class dining options, from Michelin-starred restaurants to international culinary favorites, catering to the most refined palates. ICONSIAM ensures that every visitor’s experience is truly holistic, blending luxury shopping with unparalleled lifestyle offerings.

A Commitment to Sustainability and Community

ICONSIAM plays a vital role in ICONSIAM’s Chao Phraya River Master Vision, a grand initiative to revitalize the Chao Phraya River as a global tourism and cultural destination. This vision reflects ICONSIAM’s dedication to fostering sustainable development while enriching the community.

Through collaborations with local businesses, artisans, and government entities, ICONSIAM has created a model of inclusive growth, ensuring that its success benefits a wide range of stakeholders.

ICONSIAM: More Than a Destination

ICONSIAM is not merely a shopping mall; it is a celebration of Thailand’s heritage and a gateway to its future. From its architectural grandeur to its cultural offerings, ICONSIAM represents the best of what Thailand has to offer.

Whether you’re a luxury shopper, a culture enthusiast, or a traveler seeking inspiration, ICONSIAM promises an unforgettable experience that appeals to all lifestyles.

Discover ICONSIAM Today

To learn more about ICONSIAM’s groundbreaking vision and offerings, visit https://www.iconsiam.com. Discover the destination that is reshaping Bangkok’s riverside and redefining luxury for the modern era.