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Goudie Associates Continue Lead in Design Within the Asia Pacific

Award-winning studio Goudie Associates started their journey in the 1980s and has now grown to include over two hundred competent professionals that oversee projects from concept to full fit-out. The team is lead by design professionals from Architecture, Management, Interior and construction sectors that dedicate their careers to create the outstanding to an appreciative mix of long-term clients. With a focus on innovative, sustainable and practical design, the team has recently been awarded a title in the category of Best Luxury Interior Design Studio in the Philippines.

Offices are based in Hong Kong, Manila, Cebu and Hangzhou with associate practices based throughout the globe. This global presence allows the Goudie Associates team to work confidently with market-leading companies which include some of the most well-known corporates where continuity of branding in offices and leisure facilities is imperative.

At the heart of the company is a common ethic that design should be thoughtfully considered while delivered with the expertise and reassurance of a supportive and knowledgeable team. From understanding cost led projects through to the discerning luxury of large scale hospitality concepts, the Goudie Associates team are well versed in working across a variety of sector platforms.

The journey starts with client consultations and often demanding briefs that require expertise in such sectors as office, retail and leisure. Keeping abreast of industry regulations, materials, and best practices mean that the Goudie Associates team can stay at the forefront of innovation while sourcing some of the unique materials that feature within their designs.

Once client briefs are defined, the whole Goudie Associates team work together to draw on competencies to create a full strategic plan along with project and construction management processes.

With a conscious growth in sustainable and biophilic design, the Goudie Associates team are able to incorporate well-being while balancing corporate branding within their projects. This ability to often undertake briefs that demand the best in design while balancing corporate social responsibility is an ever-increasing part of the design process. To overcome this, the Goudie Associates team have a pulse on the latest materials, suppliers and best practices. It is this knowledgeable approach that sees the team tackle a diverse sector of projects.

Demonstrating an example of user-defined space, the Goudie Associates team were able to design a productive Technology and Call Centre located in Manila. The client required a call centre styled space that could cope with transient desk working while still providing an atmosphere conducive to professionalism. The entire project had to incorporate energising design elements while also making it easy for management to oversee and mentor its workers. The completed design not only included intelligent lighting and colour palettes but had multiple ergonomic work stations that adapted to the demands of numerous users.

From practicality to luxury, Goudie Associates continue to demonstrate the demands of high-end design within the hospitality sector. From creating modern styled banquetting spaces through to intimate restaurants; the team can create bespoke designs that define luxury lifestyles. Their contemporary style is also sympathetic to locality and incorporates feature lighting through to customised carpeting and wall coverings. This, in turn, shows the teams ability to take on demanding projects that need more than an ‘off the peg’, quick-fix solution. Examples of recent hospitality projects include their work with Maxim to develop and design twenty of their restaurants. They have also collaborated with  GA Hospitality on Hong Kong Airport concepts along with high-end Raffles Residences.

Known for projects on some of the markets leading brands, the Goudie Associates have undertaken a wealth of office projects including those within the financial sector such as Sun Life Financial, LGT Capital Partners and DBS Private Bank.

It is this impressive portfolio along with an apparent dedication to innovation in design that secured their award-winning status in the Luxury Lifestyle Awards. The panel was impressed with not only their enviable list of clientele but also the team’s determination that a commitment to design should not just be for today, but also help define living and corporate spaces for the future.

 

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