When conversations in luxury architecture turn to the future of urban environments in the Middle East, ASALI Engineering Consulting & Project Management consistently comes forward as a reference point. Established in 2011 in Amman, Jordan, the firm has evolved from a regional player into a cross-border consultancy with branches in the UAE, KSA, Oman, Egypt, and Turkey. Its portfolio of more than 375 completed projects demonstrates not only technical depth but also a sensitivity to cultural narratives and environmental realities. 

Beyond Conventional Consultancy

ASALI Engineering Consulting & Project Management is a global design and engineering consultancy shaping innovative, sustainable, and elegant environments across the Middle East and beyond. It operates at the intersection of architecture, engineering, and project management. Its services extend well beyond design: site planning, feasibility studies, energy assessments, construction supervision, and regulatory code analysis form part of the consultancy’s comprehensive framework.  

A Portfolio that Signals Influence

From large-scale urban plans to refined hospitality destinations, ASALI’s portfolio reflects versatility without losing clarity of purpose. Its impact can be traced in projects such as the Marsa Zayed coastal masterplan in Aqaba, the Aqaba Marine Park, and the Jordan Gate Towers. On the international stage, the firm has contributed to the Jordan Pavilion for Expo 2025 in Osaka and participated in Expo Dubai Pavilion development. Each project carries the firm’s hallmark: an architecture that speaks both to local identity and global standards. 

A Client-First Philosophy

Rather than applying formulaic solutions, ASALI engages clients through collaborative methods: workshops, mood boards, and iterative design reviews. This process allows the outcome to embody the client’s lifestyle, cultural heritage, and long-term aspirations.  

Sustainability as Strategy

Sustainability is not treated as an optional add-on but as an essential design strategy. The company implements passive cooling systems, energy-efficient envelopes, water-saving technologies, and green roofs, all while prioritizing local materials. Each project is evaluated against international benchmarks, including LEED standards. This commitment reflects the growing demand from luxury clients for developments that combine aesthetic strength with environmental responsibility. 

Navigating Complex Contexts

The firm’s ability to handle demanding conditions is evident in its work in a mixed-use coastal urban district. Confronted with strict environmental regulations, the team employed adaptive master planning and worked closely with authorities to protect marine ecosystems while advancing landmark architecture. Such experiences have positioned ASALI as a consultancy capable of balancing ambition with accountability. 

Recognition on International Platforms

Industry recognition has followed naturally. ASALI has been nominated in regional architectural excellence awards and presented its work at global exhibitions, including Cityscape Global and the World Architecture Festival. Such platforms give the firm an opportunity to showcase how Jordanian and Middle Eastern design thinking contributes to the international luxury landscape. 

The firm’s reputation has recently been reinforced by its recognition as Best Luxury Architect and Engineering Consultancy in Jordan at the Luxury Lifestyle Awards 2025. 

Looking Toward the Future

For ASALI, the future lies in projects that continue to merge innovation, sustainability, and cultural depth. As luxury clients demand developments that offer both exclusivity and responsibility, the firm is well positioned to deliver environments that align with this evolving definition of luxury. 

For an inside look at ASALI Engineering Consulting & Project Management’s work across the Middle East and beyond, visit: https://asaliarchitects.com/.