Founded in 2014 and headquartered in Delaware, AirportAssist.com is redefining the way travelers experience airports. With service coverage spanning 1,156 airports across 195 countries, the company offers more than just convenience—it brings personalization and discretion to every stage of the travel process. Whether facilitating fast-track immigration, offering private lounge access, or providing bespoke concierge services, AirportAssist.com has emerged as a global leader in premium airport concierge solutions.

In this exclusive interview, we discuss with CEO Sunitha Markose, whose leadership has helped the brand set new benchmarks in luxury travel. The conversation is led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce and CEO of the Luxury Lifestyle Awards, who brings decades of insight into what defines true luxury today.

Alexander Chetchikov: AirportAssist.com has grown from a single concept to a global concierge service. What was the original vision behind the company, and how has that evolved over time?

SM: AirportAssist.com was founded with a vision to create seamless airport experiences, offering VIP treatment from the moment travelers arrive at the airport. Over time, it has grown into a global concierge service, expanding its offerings while staying true to its mission of delivering luxury, comfort, and world-class service.

AC: Your services span nearly every continent. How do you ensure a consistently high standard of luxury and personalization across such a wide network?

SM: We’ve established a strong team at key locations worldwide, supported by standardized processes that guarantee a uniform experience. This ensures every customer, regardless of where they are, receives the same high standard of luxury and personalized service that defines AirportAssist.com.

AC: You’ve been recognized as the Best Luxury Airport Concierge Service in North America by the Luxury Lifestyle Awards. What does this recognition mean to you, particularly in a region known for its competitive travel sector?

SM: This award from the Luxury Lifestyle Awards is a proud achievement, especially in North America’s competitive travel market. It validates our commitment to delivering seamless, personalized, and luxurious experiences while inspiring us to continue setting new standards in the industry.

AC: Travelers today are more conscious than ever about both comfort and control. How do you think luxury airport services are adapting to meet these changing expectations?

SM: Luxury airport services now focus on personalized comfort, seamless check-ins, and privacy, while leveraging technology for control and convenience. Sustainability and exclusivity are also key, ensuring a stress-free, modern travel experience.

AC: Flight monitoring and expedited rebooking aren’t always associated with luxury, yet AirportAssist.com has made them part of the premium experience. How do you decide what falls within the luxury category?

SM: Luxury is defined by exclusivity, exceptional quality, and personalized experiences. It’s about exceeding expectations, offering comfort, convenience, and attention to detail that creates a sense of uniqueness. In the travel sector, this includes seamless services, privacy, and tailored solutions that cater to individual preferences.

AC: The luxury travel sector has undergone major shifts post-pandemic. In your view, what trends are reshaping the airport experience?

SM:  Post-pandemic, luxury travel focuses on contactless services, biometric check-ins, and personalized assistance. Travelers seek privacy, comfort, and sustainability, driving demand for VIP experiences and eco-conscious solutions. Innovation and personalization are key to meeting these evolving needs.

AC: What are some of the most surprising or unique requests your team has fulfilled, and how do such moments shape the company culture?

SM: Fulfilling surprising requests, like arranging last-minute VIP meet-and-greets or handling complex itineraries, showcases our adaptability and commitment to excellence. These moments foster a culture of innovation, teamwork, and going above and beyond for our clients.

AC: Finally, what advice would you offer to entrepreneurs looking to enter the luxury service industry, especially in sectors where innovation and human touch are equally essential?

SM: Focus on delivering exceptional customer experiences by balancing innovation with a personal touch. Understand your audience deeply, maintain uncompromising quality, and build a team that shares your vision for excellence.

Thank you, Sunitha, for offering such a thoughtful look into how AirportAssist.com is reimagining what it means to travel luxuriously. Your insights reflect not only the spirit of innovation but a deep respect for customer ease and comfort that is too often overlooked.

To explore more about AirportAssist.com, visit https://airportassist.com.