Have a question? Call now! +1 646 810 8764
Welcome to Luxury Lifestyle Awards!
Would you like to talk to one of our award managers about nomination of your company?
Our team is happy to help with any questions you may have.
Call: +1 646 810 8764 Send Email Live Chat Contact Us13.05.2025
In the ever-evolving landscape of luxury hospitality, few properties manage to blend heritage, innovation, and experiential excellence quite like Rixos Gulf Hotel Doha. At the helm of this transformation is Director of Marketing and Communications, Rosette Fares, a visionary leader whose passion for redefining luxury has positioned the resort as a standout in the region – and now, as the Best Luxury All-Inclusive Resort in Qatar, as recognized by Luxury Lifestyle Awards. In this exclusive interview with Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Rosette shares the story behind the hotel’s success, the philosophy driving its all-inclusive luxury model, and how Rixos Gulf Hotel Doha is shaping the future of hospitality in the Middle East and beyond.
Questions:
Alexander Chetchikov: Congratulations on the incredible recognition of Rixos Gulf Hotel Doha! How does it feel to be honored as the Best Luxury All-inclusive Resort in Qatar?
Rosette Fares: Thank you so much! It’s an incredible honor for Rixos Gulf Hotel Doha to be recognized as the Best Luxury All-Inclusive Resort in Qatar. This award is a proud milestone for us – not only because it reflects our team’s dedication to excellence, but also because it celebrates the legacy and transformation of a truly iconic property. What makes this recognition especially meaningful is that Rixos Gulf Hotel Doha stands on historic ground – it was the very first hotel to ever open in Qatar. Today, that legacy has been reimagined through the lens of the Rixos brand, becoming the first-ever all-inclusive luxury resort in the country. We’ve fused heritage with innovation to deliver an elevated lifestyle experience where every detail is thoughtfully curated—from exceptional dining and entertainment to immersive wellness and family moments. This award affirms our commitment to redefining hospitality in the region, and we couldn’t be more grateful to our guests, partners, and team for making this vision come to life. “We are not just celebrating an award – we are celebrating the evolution of a landmark into a lifestyle destination.”
AC: What do you think are the key elements that contribute to making a resort like Rixos Gulf Hotel Doha stand out in the luxury market?
RF: What truly sets Rixos Gulf Hotel Doha apart in the luxury market is our unique blend of heritage, innovation, and immersive experiences. As Qatar’s first-ever hotel, the property carries a rich legacy—one that has been reimagined by the Rixos brand into a modern, all-inclusive lifestyle destination.
There are several key elements that contribute to our distinct position:
We introduced a first-of-its-kind all-inclusive luxury model in Qatar, where guests enjoy elevated culinary experiences, world-class entertainment, wellness, and recreation—all within one seamless, premium offering. It’s luxury with freedom and flexibility.
With seven award-winning signature restaurants, our culinary journey spans global flavors crafted by top chefs, allowing guests to explore exceptional tastes without leaving the resort.
Rixos isn’t just a stay—it’s an experience. From vibrant live performances and themed nights to curated activities for adults and children, we create moments that guests remember and return for.
Our holistic approach includes luxurious spa services at our award-winning Anjana Spa, state-of-the-art fitness, and dedicated spaces for children with our Rixy Kids Club, ensuring every age group feels pampered and cared for.
Located on a private beachfront with stunning views of Doha’s skyline and just 10 minutes far from Hamad International Airport, the resort honors its historical roots while offering a completely reimagined luxury experience that’s both nostalgic and forward-thinking. “At Rixos Gulf Hotel Doha, luxury isn’t just a standard – it’s an atmosphere, a feeling, and a memory that lingers long after the stay.” These elements, combined with genuine Turkish hospitality and attention to detail, make our resort a true standout in Qatar’s luxury hospitality landscape.
AC: Rixos Gulf Hotel Doha is renowned for its all-inclusive luxury experience. Can you share how the resort’s offerings ensure guests have an unforgettable and seamless stay?
RF: At Rixos Gulf Hotel Doha, our all-inclusive concept is designed to go far beyond convenience it’s about crafting a truly seamless, immersive, and unforgettable luxury experience from the moment our guests arrive.
Every detail is curated with the guest journey in mind, blending elegance, comfort, and entertainment into one exceptional stay. Our guests enjoy unlimited access to world-class dining across our diversified restaurants, offering everything from global cuisine to authentic Turkish flavors—all included, without compromise on quality or experience.
Beyond gastronomy, we offer a vibrant calendar of live entertainment, wellness experiences, personalized fitness programs, and curated activities for every age. Families love our Rixy Kids Club, while couples and solo travelers find sanctuary in our resort and exclusive beachfront cabanas.
What truly sets us apart is the sense of freedom and indulgence we provide – guests don’t have to think about what’s next; they simply enjoy. From sunrise yoga to sunset shows, every touchpoint is designed to surprise, delight, and exceed expectations.
This holistic approach is what makes Rixos Gulf Hotel Doha more than just a resort—it’s a destination where memories are made.
AC: How do you balance providing exceptional luxury experiences while ensuring the resort remains accessible and family-friendly?
RF: Striking the perfect balance between elevated luxury and family-friendly accessibility is at the very core of the Rixos brand – and it’s something we take great pride in at Rixos Gulf Hotel Doha.
Our philosophy is that luxury should be inclusive, not exclusive. We’ve designed the guest experience in a way that allows everyone – from couples and solo travelers to families with young children – to feel equally indulged, seen, and cared for.
For families, we offer a world of dedicated experiences, including our award-winning Rixy Kids Club, engaging daily activities, and tailored dining options – all within a safe, welcoming, and joyful environment. At the same time, adults can enjoy serene spa treatments, private cabanas, fine dining, and curated entertainment, creating moments of true luxury and relaxation.
Our all-inclusive model allows families to experience world-class services without constant planning or additional costs, while still maintaining the premium standards, ambiance, and design that discerning travelers expect from a five-star resort. “At Rixos Gulf Hotel Doha, luxury doesn’t mean limitation – it means creating an environment where every guest, of every age, enjoys the freedom to indulge in their ideal version of a perfect holiday.” By delivering excellence across all touchpoints – with warmth, elegance, and thoughtful inclusivity – we ensure that every guest, whether here for family time or a romantic escape, enjoys a truly unforgettable stay.
AC: What trends in luxury hospitality do you foresee shaping the future of resorts like Rixos Gulf Hotel Doha?
RF: The future of luxury hospitality is evolving rapidly, and at Rixos Gulf Hotel Doha, we are always looking ahead to stay at the forefront of emerging trends that will shape the guest experience.
Personalization through Technology: The next generation of luxury hospitality will be defined by a deeper focus on personalization, powered by technology. From AI-driven concierge services to customized in-room experiences, guests will expect resorts like Rixos to anticipate their needs and desires before they even ask.
Wellness and Mindfulness: The demand for holistic wellness experiences will continue to rise, with a growing emphasis on mental well-being, fitness, and sustainability. Resorts will increasingly offer wellness-centered services, including mindfulness retreats, personalized fitness programs, and spa experiences that focus on not just relaxation, but on rejuvenating the mind and body. At Rixos Gulf Hotel Doha, we are committed to expanding our wellness offerings to meet this growing need.
Sustainability in Luxury: Sustainable luxury is no longer optional; it’s a priority. Guests are increasingly seeking eco-conscious resorts that align with their values. From waste reduction and energy efficiency to eco-friendly materials and responsible sourcing, the future of luxury hospitality will focus on preserving the environment without compromising the luxury experience. At Rixos, sustainability is woven into the fabric of our operations, ensuring we deliver a luxury experience that’s also responsible.
Experiential Travel: Guests will seek deeper, more authentic experiences that go beyond traditional luxury. At Rixos Gulf Hotel Doha, we are focusing on creating immersive experiences that connect guests to the local culture, history, and environment. Whether it’s a culinary journey that introduces the rich flavors of Qatar, or exclusive excursions that offer a deeper connection to the destination, experiential travel will be key to remaining a standout in the luxury space.
Luxury for Every Generation: Luxury hospitality will become more inclusive and multi-generational, offering tailored experiences for families, couples, solo travelers, and groups. The future of resorts like ours is about offering flexible, diverse options that cater to different needs while maintaining the highest standards of service and elegance.
At Rixos Gulf Hotel Doha, we are already embracing these trends to ensure that we continue to set the standard for what luxury hospitality should be in the years ahead.
AC: The tourism and hospitality industry in the Middle East is highly competitive. How do you adapt the marketing strategies of Rixos Gulf Doha Hotel to appeal to an international audience?
RF: The hospitality landscape in the Middle East is one of the most exciting and competitive in the world, and launching Qatar’s first-ever all-inclusive luxury resort with Rixos Gulf Hotel Doha – just ahead of the FIFA World Cup 2022 in Qatar – was not just a professional milestone for me, but a deeply personal and proud moment in my career.
Being part of the pre-opening team was an incredible opportunity to help shape a bold new concept in the region. We weren’t simply opening another luxury property – we were redefining what luxury hospitality could look and feel like in Qatar. While the all-inclusive concept is well established in markets like Turky, UAE, Europe, the CIS, and parts of Asia, it was relatively untapped here. Our mission was to demonstrate that all-inclusive can be elevated, sophisticated, and perfectly aligned with the expectations of the modern luxury traveler.
We curated a guest journey where every detail is anticipated – culinary experiences, entertainment, wellness, family activities – so guests are free to fully immerse in the joy of being present. It’s this effortless luxury that truly resonates with global audiences.
To appeal to international travelers, we’ve developed a multi-layered marketing and communications strategy focused on blending global expectations with culturally rich, localized storytelling. Our approach includes:
Leveraging Qatar’s growing global appeal, especially post–World Cup, by positioning Rixos Gulf Hotel Doha as the destination where modern indulgence meets local heritage. “My team and I work to create a brand narrative that feels universally inviting yet distinctly luxurious, ensuring that Rixos Gulf Hotel Doha stands out as an unparalleled destination for travelers from all over the world.” Ultimately, Rixos Gulf Hotel Doha is not just a resort – it’s a statement. A bold reimagining of luxury in Qatar that speaks to today’s global traveler: connected, curious, and craving more meaningful, elevated experiences.
As our conversation with Rosette Fares comes to a close, one thing becomes clear: Rixos Gulf Hotel Doha is more than a resort – it’s a vision brought to life through purposeful leadership, bold innovation, and a focused passion for excellence. With its all-inclusive luxury concept setting new benchmarks in Qatar’s hospitality scene, the property is not only elevating guest expectations but also contributing to the evolution of luxury travel in the region. Under Rosette’s inspiring guidance, Rixos Gulf Hotel Doha continues to reshape what it means to deliver world-class experiences, where every detail matters and every guest is part of something extraordinary.
Discover the essence of luxury reimagined at Rixos Gulf Hotel Doha, where timeless hospitality meets modern elegance. Visit https://www.rixos.com/en/hotel-resort/rixos-gulf-hotel-doha to explore unforgettable experiences and plan your next extraordinary stay.
