Founded in 2019 by Gerda Micke, Elite Property London has swiftly ascended to become London’s premier luxury property management company. Recently honoured with a 2024 Luxury Lifestyle Awards for Best Luxury Property Management Company in London, UK, the company establishes new standards with its innovative approach to maximising property potential. Now, Gerda and her passionate team are embarking on an exciting journey with the recent launch of NourNest Apartments, an innovative brand focused on achieving ultimate guest satisfaction and delivering the best London experience. 

Focusing on rent-to-rent services, expert property management, and innovative design, Elite Property London caters to a global clientele with bespoke services including luxury residential lettings, short-term management, interior design, and 24/7 concierge services. Under Gerda’s leadership, the company prioritises customer satisfaction, delivering tailored experiences that combine luxury, comfort, and a personalised service to make each guest have a memorable London experience.  

As part of its exciting expansion, NourNest Apartments introduces a direct booking platform that offers luxury serviced accommodations with a ‘Home Away from Home’ atmosphere combined with all the benefits of a high-end living seeking each client satisfaction via redefining the luxury property experience.  

We have spent some time with Gerda Micke to learn more about the story behind Elite Property London’s success. 

Luxury Lifestyle Awards: Gerda, can you share the inspiration behind founding Elite Property London and how your background has influenced your approach to property management? 

Gerda Micke: Elite Property London was founded to combine luxury and simplicity in property management. My background in Fashion Marketing gave me an eye for aesthetics, while my expertise in Property and Housing equipped me with the practical skills needed. I wanted to create a service that offers both property owners and tenants a premium experience, like our Guaranteed Rent Scheme, which ensures financial stability for landlords and maximises property value. 

LLA: Could you tell us about NourNest Apartments and how does NourNest benefit property owners?  

GM: NourNest Apartments is a direct booking platform for luxury stays, ensuring guests enjoy a seamless booking experience. Our goal is to provide a home away from home for travellers from different parts of the world. We offer a personalised luxury experience, including a seven-day customer support and tailored services like Kids and Pet Welcome Packs, ensuring their stay is enjoyable and stress-free. NourNest adds value by offering a direct booking platform, saving owners commission fees, and increasing control over their bookings, which boosts occupancy and profitability. 

LLA: Winning the Luxury Lifestyle Awards is a huge achievement. What sets Elite Property London apart and what are the advantages of your Rent-to-Rent Scheme and Serviced Accommodation Property Management? 

GM: What sets Elite Property London apart is our tailored, stress-free solutions for landlords, such as our Guaranteed Rent Scheme and full property management services. We handle everything, ensuring maximum returns and peace of mind for property owners. 

Our Rent-to-Rent Scheme offers landlords guaranteed income without the hassle of day-to-day management. We recognised the need for a reliable, hands-off solution for busy property owners. Similarly, our Serviced Accommodation service allows owners to capitalise on the short-term rental market without additional work. 

LLA: With a portfolio of over 60 luxury properties, what strategies maintain Elite Property London’s high standards? 

GM: We maintain consistency through expert training, advanced property management technology, and a client first approach. Our team uses a real time software to monitor maintenance, guest feedback, and occupancy, allowing us to resolve issues quickly and uphold our high standards, ensuring both owners and tenants receive the best ultimate service. 

We have also experienced a remarkable 3.4 times growth, reflecting the increasing demand for premium, hassle-free accommodation. With an impressive 90%+ occupancy rate, we continue to demonstrate our platform’s success in connecting high-quality properties with guests seeking exceptional stays. Our model not only enhances the guest experience but also maximises returns for property owners. 

LLA: How does Elite Property London balance the needs of property owners and tenants? 

GM: We focus on both luxury and financial performance. For property owners, we ensure their properties are well maintained and optimise rental yields. For tenants, we provide a luxurious, personalised experience, from beautifully designed spaces to tailored services. This approach guarantees owners strong returns and a premium living experience for tenants. 

LLA: What challenges have you faced in the property management industry, and how have you overcome them? 

GM: One challenge has been adapting to the increasing demand for personalised, luxury stays in the short-term rental market. We responded by launching NourNest Apartments, offering tailored experiences that cater to different traveller needs, ensuring higher occupancy and positive reviews for property owners. 

LLA: What are your future goals for Elite Property London and NourNest Apartments? 

GM: We aim to expand our portfolio and enhance our services, focusing on personalised luxury experiences for both guests and landlords. We are investing in advanced technology to streamline operations and exploring strategic partnerships to further grow in the luxury property market. By continuing to innovate and grow, we will stay ahead of trends and ensure exceptional service for all. 

Thank you for sharing insights into Elite Property London, Gerda! 

Visit Elite Property London and NourNest Apartments to learn more.