In the competitive world of luxury interior design, THAT IS ITH INTERIOR CO., LTD. has emerged not only as a frontrunner but as a trailblazer. This design studio, led by the visionary Ith Palach Painupong, has consistently proven its mettle, setting new standards for innovation and excellence. With an unwavering commitment to delivering the extraordinary, THAT IS ITH INTERIOR has garnered recognition and acclaim across the globe.

The Visionary Leader: Ith Palach Painupong

At the helm of THAT IS ITH INTERIOR CO., LTD. is Ith Palach Painupong, an award-winning designer whose creative genius has been celebrated from London to New York, Hong Kong to Vietnam, and beyond. Ith’s journey is a testament to his dedication to the world of design. He has honed his craft over 12 years of intensive work in both Bangkok and Hong Kong, gaining invaluable experience across diverse sectors, including hospitality, residential, retail, and workplace design.

In 2013, Ith ventured into entrepreneurship, establishing THAT IS ITH INTERIOR CO., LTD. This bold step allowed him to pursue his distinctive passion and expand his innovative design concepts into all aspects of interior design. Ith’s unique vision and unparalleled talent have been the driving force behind the studio’s success.

A Portfolio of Prestigious Projects

THAT IS ITH INTERIOR’s portfolio reads like a collection of luxury dreams turned into reality. From iconic commercial spaces to opulent residential interiors, the studio has left an indelible mark on the world of design.

ATMOZ PALACIO LADPRAO-WANGHIN: A Fusion of Elegance and Street Couture

One of their standout projects, “ATMOZ PALACIO LADPRAO-WANGHIN,” stands as a true testament to their creative prowess. This project, a sales gallery for a low-rise condominium featuring three show units in different styles, has been masterfully crafted by THAT IS ITH INTERIOR.

The design brief was to create a European palace ambiance while targeting a new generation of clients. In response, THAT IS ITH INTERIOR introduced the concept of “street couture,” seamlessly blending the vibrancy of street lifestyle with classical elements. The result is a captivating contrast that exudes taste and sophistication.

THAT IS ITH INTERIOR played a pivotal role in shaping every aspect of this project, from floors to walls, ceilings to intricate details, furniture to lighting, and accessories. Their holistic approach to interior design is what sets them apart.

HYDE HERITAGE THONGLOR: An Oasis of Urban Luxury

Another feather in THAT IS ITH INTERIOR’s cap is the “HYDE HERITAGE THONGLOR” project, an ultra-luxury segment condominium nestled in the heart of bustling Bangkok with a total project value of $300,000,000 USD.

The design philosophy here exudes understated luxury, perfectly suited for urban living. Every facility within the building possesses its distinct character, offering a sophisticated yet relaxed and welcoming ambiance.

For “HYDE HERITAGE THONGLOR,” THAT IS ITH INTERIOR assumed complete responsibility for the interior design. They curated floors, adorned walls, defined ceilings, attended to intricate details, selected furniture, chose lighting, and curated accessories, ensuring a harmonious and luxurious living experience.

The Royal Residences: Where Understated Luxury Meets Classical Elegance Lastly, but certainly not least, “The Royal Residences” stands as a testament to THAT IS ITH INTERIOR’s commitment to luxury interior design. This new show home, designed for the ultra-luxury segment in Bangkok, boasts a starting price of $4,000,000 USD.

The interiors of “The Royal Residences” strike a harmonious balance between understated luxury and classical elements. A sophisticated color palette envelops the space, providing comfort and elegance for all family members.

In this remarkable project, THAT IS ITH INTERIOR assumed full control of interior design, attending to every detail, including floors, walls, ceilings, intricate details, furniture, lighting, and accessories.

A Commitment to Excellence

What sets THAT IS ITH INTERIOR apart is their unwavering commitment to excellence. In each of these projects, the studio assumes full responsibility for all aspects of interior design, from floors to walls, ceilings to intricate details, furniture to lighting, and accessories. Their holistic approach ensures a cohesive and luxurious living experience for their clients. THAT IS ITH INTERIOR sets new standards for innovation and excellence, earning global acclaim and Luxury Lifestyle Awards recognition in three prestigious categories in 2023, in addition to their victory in 2021.

As THAT IS ITH INTERIOR CO., LTD. continues to redefine and elevate the world of interior design in Thailand and beyond, it’s clear that their journey is one of passion, creativity, and a relentless pursuit of perfection. With each project, they push the boundaries of luxury interior design, setting new standards and inspiring the industry to reach new heights. Their innovative designs, attention to detail, and dedication to excellence make THAT IS ITH INTERIOR a name synonymous with luxury and sophistication in the realm of interior design.

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