In a world where luxury is constantly reimagined, one destination dares to root opulence in the wild rhythms of nature – Radisson Blu Mosi-Oa-Tunya, Livingstone Resort, perched on the banks of the mighty Zambezi River, in the heart of Zambia’s majestic national park.

Against the backdrop of the thundering Victoria Falls, one of the Seven Natural Wonders of the World, this exclusive interview unites two influential voices in the global luxury landscape. Alexander Chetchikov, President of the World Luxury Chamber of Commerce and visionary behind the Luxury Lifestyle Awards, engages in an insightful dialogue with Shaun Wheeler, General Manager of Radisson Blu Mosi-Oa-Tunya, Livingstone Resort, and the seasoned hotelier behind one of Africa’s most extraordinary luxury experiences.

As we explore the intersection of sustainability and sophistication, digital evolution and timeless hospitality, this conversation peels back the layers of what it means to lead with excellence in today’s luxury market. From concierge innovation to cultural authenticity, from wellness in the wilderness to Zambia’s rising star in global travel – prepare to discover not only a stunning resort, but the passion and perspective of the man who brings it to life.

Questions:

Alexander Chetchikov (AC): Congratulations on being recognized by Luxury Lifestyle Awards as Best Luxury Riverside Resort, Zambia. Shaun, in your experience, how has the definition of ‘luxury’ evolved in recent years—especially for today’s global traveler? Is it still about opulence, or has meaning shifted toward something more experiential and emotional?

Shaun Wheeler (SW): These days, luxury is more about meaningful, customised experiences than it is about gold-plated fixtures. The modern world traveller looks for a sense of location, emotional connection, and authenticity. Luxury at Radisson Blu Mosi-Oa-Tunya Livingstone Resort means crafting memorable experiences, like a peaceful sunrise over the Zambezi or a sincere conversation with our staff. It is not just about what visitors see, it is also about how they feel and how they connect with the environment.

AC: With digital transformation reshaping guest expectations across the board, how do you see technology enhancing—or even threatening—the personalized service that defines luxury?

SW: When implemented properly, technology improves individualised service by providing more in-depth knowledge about visitor preferences and guaranteeing more seamless interactions. It should never, however, take the place of the warmth of the human aspect. While we use sophisticated solutions to streamline service at our resort, our true value is in providing authentic, user-friendly hospitality. Warm greetings and anticipating a visitor’s unspoken needs are still very human and priceless qualities that one must always bear in mind.

AC: Concierge services have long been a hallmark of high-end hospitality. In your view, what does the future of luxury concierge look like in an increasingly connected and conscious world?

SW: Meaningful curation and individualised narrative are the keys to the future of concierge services. In an age where everything can be looked up online, the concierge serves as a reliable resource by providing insider knowledge and access to local attractions. Our staff creates unique, moral, and emotionally impactful experiences, whether it’s planning a private Zambezi River safari or a private romantic dinner or special occasion.

AC: There’s a growing demand for sustainability in the luxury space. How can luxury brands strike the right balance between environmental responsibility and delivering indulgent, high-touch experiences?

SW: When done well, sustainability and luxury go hand in hand. Without sacrificing the visitor experience, we have included conservation collaborations, local sourcing, and sustainable building technology into our resort. By providing environmentally friendly facilities and creating engaging, low-impact activities, we provide luxury with a purpose, making visitors feel pampered and proud of their environmental effect.One must acknowledge that we have an overarching  responsibility to ensure that sustainability of our environment and our people and directly affects our commitment t guests experiences.

AC: The World Luxury Chamber of Commerce emphasizes collaboration within the sector. How important is inter-brand partnership in driving innovation and maintaining excellence across luxury segments?

SW: Collaboration is always key to staying innovative and competitive. In the market, we partner with local farmers and tour operators to elevate our offerings and create authentic, high-quality experiences. Whether it’s sourcing fresh, organic produce for our menus or co-creating unique excursions with trusted local guides, these partnerships allow us to deliver exceptional service while empowering the communities around us, constantly looking at new ideas and industry trends to harness the drive for innovation and delivery of excellence is fundamental in our drive to excel and outperform.

AC: Your resort is uniquely positioned in one of the world’s most awe-inspiring natural settings—Mosi-Oa-Tunya National Park. How do you curate a luxury experience that respects and enhances such a majestic environment?

SW: We take a conservation-first approach to our extraordinary setting within Mosi-Oa-Tunya National Park. Our design incorporates eco-friendly materials and low-impact building techniques to harmonize with the natural landscape. Through guided Game drives, Wildlife photography experiences, and conservation-driven excursions, we not only create meaningful guest connections with nature but also actively contribute to preserving the park’s biodiversity for future generations.

AC: You’ve led luxury properties across continents. What personal principles guide your leadership style, especially in building teams that deliver consistently exceptional service?

SW: My leadership style is characterised by fairness,empowerment, consistency, and empathy. I support training for skill and hiring for attitude. I believe team members will take responsibility for their work when they feel appreciated, encouraged, and supported. A workforce that is emotionally committed in the guest experience is the foundation of great service, and this is achieved through strong, people-focused leadership. I believe a good leader must not only practice leadership but get it and must visibly lead the team from the front.

AC: From river cruises to wildlife encounters and African-inspired dining, Radisson Blu Mosi-Oa-Tunya offers a diverse palette of experiences. What’s one unforgettable guest moment that, to you, captures the essence of this resort?

SW: Recently, during  a private sunset cruise, when the sky was illuminated by golden hues and elephants were wading close by, one of the guests instinctively proposed to his partner. It was an emotional, spur-of-the-moment, and incredibly wonderful experience. Everything we value, closeness, the outdoors, and enduring emotion was captured in that moment.The guest was driven beautiful location  and the relaxed atmosphere, the incredible boat and the sunset magnifier. This is Radisson Blu Livingstone.

AC: The Amani Spa and other wellness offerings reflect a growing trend in luxury travel: holistic well-being. How do you integrate wellness into the resort’s identity without compromising on cultural authenticity?

SW: Here, wellness is ingrained in the environment. Our strategy combines contemporary wellness trends with Zambian customs, from Yoga classes with a view of the Zambezi to Local spa treatments and essential oils. We create experiences that revitalise the body and mind by prioritising cultural relevance and harmony with the environment, in a location that is both relaxing and peaceful, surrounded by inordinate natural beauty.

AC: What’s your vision for Zambia as an emerging luxury destination—and how does Radisson Blu Mosi-Oa-Tunya contribute to positioning the country on the world stage of premium travel?

SW: With its unspoiled landscapes, rich history, and authentic kindness, Zambia is a gem. Our goal is to show the world this genuineness. By providing international luxury standards enhanced with a touch of Zambian culture, Radisson Blu Mosi-Oa-Tunya Livingstone Resort sets the standard. We represent Zambia’s expanding position in the international luxury market; we are more than just a resort, we have become  an institution. We are committed to showcasing our destination all over the globe and we are proudly Zambian

As our conversation draws to a close, it’s clear that Shaun Wheeler is not merely a steward of a luxury resort – he is a visionary engineering immersive experiences that go far beyond traditional hospitality. From the roar of Victoria Falls to the warm welcome of locally inspired service, Radisson Blu Mosi-Oa-Tunya, Livingstone Resort stands as a legend where nature and luxury coexist in perfect harmony.

Through the lens of Alexander Chetchikov’s thoughtful questions, we’ve uncovered how innovation, sustainability, and heartfelt leadership are shaping the future of the luxury industry – one story, one stay, and one soul-stirring moment at a time.

In the ever-evolving definition of luxury, this exchange reminds us that true elegance lies not just in grandeur, but in authenticity, purpose, and connection. Whether you’re seeking an escape into the wild or a reawakening of the senses, Zambia’s hidden gem offers a glimpse of what the next chapter of luxury truly looks like.

Here’s to the dreamers, the doers, and the destinations that redefine indulgence, with heart, with heritage, and with humanity.