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Druk Asia launches MICE Bhutan to provide tailored services for corporate groups and event organizers

bespoke travel market

 

Druk Asia, a leader in Bhutan’s bespoke travel market, has been awarded ‘Best Luxury Travel Specialist in Bhutan’ by Luxury Lifestyle Awards, a prestigious global award program recognizing the finest luxury goods and services worldwide. Founded in 2009, Druk Asia has established itself as the premier provider of tailored journeys that unveil the enchanting allure of one of the world’s most spiritual and unspoiled destinations. 

As the official Singapore representative of Royal Bhutan Airlines (Drukair) and tour operator in Bhutan, Druk Asia handles every detail from ticketing and visa applications to the creation of personalized itineraries, ensuring a stress-free and enriching experience for discerning clients in search of the extraordinary. 

Building on accolades such as the 2023 and 2024 TripAdvisor Travelers’ Choice Awards, Druk Asia continues to redefine luxury travel. Bespoke itineraries range from private helicopter tours and sketch expeditions to motorcycle adventures and guided treks through Bhutan’s tranquil landscapes. Guests benefit from the expertise of dedicated travel specialists who prioritize comfort, privacy, and personalized service throughout their journey. 

Druk Asia’s Bhutan Travel Specialists are passionate storytellers who bring the magic of Bhutan to life. Combining genuine warmth with personalized attention, they ensure every guest feels like a welcomed friend. With their profound knowledge of Bhutan’s culture, natural wonders, and hidden treasures, each journey becomes a uniquely tailored narrative, perfectly attuned to the preferences of the discerning traveler. 

bespoke travel market

Exclusive Stays in Bhutan: Iconic Hotels for the Discerning Traveler

  1. Amankora: A Royal Retreat
    Amankora captures the essence of Bhutan’s unspoiled beauty with a collection of lodges seamlessly integrated into the landscape, nestled in the Paro, Thimphu, Punakha, Gangtey, and Bumthang valleys. Each location offers an authentic connection to Bhutanese culture, from views of the Paro Valley to serene hot stone baths and guided hikes to Tiger’s Nest Monastery. Luxury at Amankora offers meaningful experiences that echo Bhutan’s spirit. 
  2. COMO Uma: Spiritual Oasis
    At COMO Uma, the essence of Bhutan takes center stage. Combining Bhutanese traditions with contemporary luxury, COMO Uma has luxury lodges with private villas in Paro and Punakha. Guests are drawn to the range of rejuvenating offerings, including traditional hot stone baths, all set within tranquil surroundings. Expect an unforgettable retreat that nurtures both body and mind, providing a perfect blend of relaxation and cultural immersion.
  3. Pemako Punakha & Pemako Thimphu: World-class Luxury meets Tranquility
    Pemako stands at the pinnacle of luxury hospitality in Bhutan, offering an unparalleled fusion of Bhutanese heritage and quiet elegance. With private luxury tents featuring outdoor decks and private pools in Punakha, and the majestic hotel in the heart of Thumphu exuding the charm of a medieval fortress, Pemako offers guests the perfect setting to unwind in complete seclusion while immersing themselves in the essence of Bhutan’s serene beauty and rich heritage.
  4. Six Senses: Wellness-centric Luxury Lodges
    Spread across five locations in the valleys of Thimphu, Punakha, Paro, and Bumthang, Six Senses  offers guests a holistic approach to wellbeing. From farm-to-table dining to treks through pristine forests, it’s an ideal choice for travelers seeking harmony with nature without compromising on indulgence.
  5. Gangtey Lodge: A Birdwatcher’s Paradise
    Overlooking the breathtaking Gangtey Valley, Gangtey Lodge combines rustic charm with luxury. Birdwatching enthusiasts will revel in the sights of black-necked cranes while enjoying the warmth of Bhutanese hospitality.
  6. Zhiwaling Ascent & Zhiwaling Heritage: Panoramic Himalayan views
    With Scandinavian-inspired modernity in Thimphu and traditional charm in Paro, Zhiwaling’s properties offer exceptional hospitality, where contemporary elegance seamlessly blends with Bhutan’s rich cultural warmth. Both properties offer guests  panoramic views of Bhutan’s stunning landscapes. 

Druk Asia Launches MICE Bhutan for Unforgettable Group Events

Building on its expertise in luxury travel, Druk Asia has launched MICE Bhutan, a new division dedicated to bespoke event planning for business-leisure travelers to Bhutan. MICE Bhutan offers tailored event solutions for corporate groups and business meetings, seamlessly blending luxurious retreats, team-building experiences, and cultural exploration for learning journeys. Clients will enjoy highly personalized itineraries, enhanced by thoughtful touches like customized mementos, chef’s table dining experiences, and private cultural performances.  With sustainability at its core, Druk Asia ensures every event is eco-conscious, creating memorable and meaningful moments for participants.  

To attract more MICE (Meetings, Incentives, Conferences, and Exhibitions) events to Bhutan, the Department of Tourism offers a Sustainable Development Fee (SDF)  waiver of up to five nights for MICE participants, which applies to all visitors entering Bhutan. For any additional nights beyond the waiver, participants will be required to pay the SDF fee of US $100 per night. This initiative allows attendees to extend their stay and explore the beauty of Bhutan, while also contributing to the country’s sustainable tourism efforts. 

“We believe that true luxury lies in extraordinary moments that stay with you and in discovering the soul of a place. Each travel itinerary is crafted with intention, weaving together Bhutan’s breathtaking landscapes and its profound spirituality, creating a true sense of belonging in a place that feels like home, yet unlike anywhere else. The deep relationships Druk Asia has fostered over the years with local communities, artisans, and influential voices in Bhutan enable us to craft exclusive and authentic experiences. These connections grant us unparalleled access to the country’s hidden gems, ensuring that every event, meeting, and journey is enriched by the wisdom, hospitality, and unique perspectives of the Bhutanese. By nurturing these meaningful relationships, we create profound and impactful experiences that resonate long after the journey ends,” said Joni Herison, Managing Director, Druk Asia and MICE Bhutan. 

Experience Bhutan’s Finest with Druk Asia

Whether exploring ancient monasteries, trekking through untouched forests, or indulging in holistic wellness, travelers can trust Druk Asia to deliver transformative experiences that leave lasting impressions. With a mission to offer transformative travel experiences, Druk Asia has welcomed over 18,000 travelers globally, championing sustainable tourism, cultural preservation, and community impact through strategic partnerships and its C.A.T.A.L.Y.S.T framework. To further deepen travelers’ appreciation of Bhutan, the company has also published Bhutan Travelog, a pictorial travel guide designed as both an inspirational and practical resource for exploring the country.  A portion of the book’s proceeds supports local charitable initiatives, reinforcing Druk Asia’s commitment to uplifting Bhutanese communities and promoting positive social impact. 

For more information, visit www.drukasia.com or www.micebhutan.com

bespoke travel market

About MICE Bhutan

MICE Bhutan, a division of Druk Asia, specializes in crafting bespoke meetings, incentives, conferences, and events in Bhutan. Combining the charm of Bhutan’s untouched landscapes with a commitment to sustainability and cultural immersion, MICE Bhutan offers tailored itineraries for corporate groups and event organizers. From luxury retreats and private cultural performances to team-building adventures and sustainable-themed activities, MICE Bhutan delivers impactful, transformative experiences that seamlessly blend business with Bhutan’s rich cultural heritage. Every event is meticulously tailored to reflect the client’s needs, ensuring memorable and meaningful engagements in one of the world’s most captivating destinations. 

About Druk Asia

Founded in 2009, Druk Asia is a leading travel company dedicated to delivering authentic and immersive experiences in Bhutan. With a commitment to sustainable tourism, Druk Asia offers both bespoke itineraries and fixed departure tours that go beyond conventional tourism, offering travelers the opportunity to connect meaningfully with Bhutan’s rich culture, deep spirituality, and stunning landscapes. From serene monasteries to vibrant festivals, every journey is crafted to foster personal connections to both the places and the people of Bhutan. Druk Asia is a two-time winner for TripAdvisor’s Traveler’s Choice Awards “Things to Do” for 2023 and 2024. This recognition underscores the company’s dedication to delivering exceptional travel experiences that resonate with guests long after their visit. Explore traveler reviews and discover the magic of Bhutan with Druk Asia at www.drukasia.com.

 

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