Stepping into Better Vision Prestige, the recently crowned Best Luxury Retail Interior Design in Thailand 2024 by Luxury Lifestyle Awards, is an experience unlike any other. Designed by the visionary team at 10DK, this flagship store exceeds the typical sterile optics environment and transforms into a journey of discovery and clarity.

10DK, a name synonymous with innovation in luxury interior design, has always championed a unique philosophy – the “fit-in” concept.  Born from the realization that built-in furniture isn’t a one-size-fits-all solution, 10DK crafts custom-made, movable furniture that naturally integrates with any space. This translates beautifully to Better Vision Prestige. Imagine a flagship store that eschews the rigidity of traditional retail design, embracing a fluidity that reflects the very essence of clear vision.

The journey begins with the concept itself. 10DK masterfully translates Better Vision’s core mission of “creating clear vision for everyone” into a tangible narrative that unfolds throughout the store. Soft, natural light bathes the space, mimicking the clarity of perfect sight. Flowing curves replace sharp corners, guiding the customer’s visual path with a sense of ease.

But it’s the centerpiece that truly steals the show. A breathtaking chandelier, carefully crafted from used lenses, hangs proudly. This is a powerful symbol of Better Vision’s ambition to transform lives through the gift of sight. The chandelier becomes a conversation starter, an example of the brand’s sustainability efforts, and a visual reminder of the transformative power of clear vision.

Yet, the brilliance of this design lies in 10DK’s “fit-in” philosophy, which shines through in this project. The store utilizes movable furniture and modular displays, allowing for a flexible and adaptable space. This ensures the store can evolve with the ever-changing needs of the brand and its customers. Imagine a retail environment that can adapt to showcase new product launches or host special events, all without requiring a complete overhaul.

A staunch drive for sustainability is another core tenet of 10DK’s design philosophy. With Better Vision Prestige, this translates into a focus on low-VOC furniture, minimizing the environmental impact of the store’s creation. It’s a subtle detail, but a powerful statement about the company’s dedication to building a better future, for both people and the planet.

Better Vision Prestige is a celebration of the power of design thinking. It’s a space that showcases the expertise of Better Vision and embodies the innovation and drive towards sustainability that are hallmarks of 10DK. It’s a retail experience unlike any other, a journey that transforms from blurred vision to crystal-clear clarity, both literally and metaphorically. In the heart of Bangkok, Better Vision Prestige is positioned as a leader in innovation, sustainability, and, most importantly, the transformative power of seeing the world with perfect clarity.

Experience the transformative power of design for yourself. Visit https://www.10dkbangkok.com/ to learn more about 10DK’s award-winning design and Better Vision Prestige’s passion for a “clear vision”.