ALVIC is an innovative, forward-thinking, Spanish company. Based in the south of Spain, their main showroom is located in Madrid. The company is world-renowned for its highly decorative surfaces and panels, originating from wood and recycled materials, which are used in the creative world of luxury design and furniture manufacturing. 

A highly ethical company, well known for its core belief that the “future of the planet is the best investment”, has a phenomenal worldwide presence in at least 100 countries across 5 continents. In addition, these giants in the industry have a multitude of international certificates for their fundamental philosophy of respect for the environment and protection of local ecosystems, as well as their commitment to minimizing their footprint on the environment.  

ALVIC’S key product is their highly decorative and sustainable panel, available in different technologies applied on MDF board and chipboard, which offers the highest quality and resistance as well as exceptional designs. A product that is highly adaptable to the market and its needs. Its versatility offers different applications components such as doors, door fronts, cabinets, and worktops, all with matching edges and laminates. These come in a variety of finishes like the high gloss lacquered surfaces such as the Luxe range with its mirror effect, or the matte lacquered surfaces of the Zénit range which is known for its velvety touch, and last but not least the Syncron range of natural-looking textured surfaces. 

The company further offers a unique “Just in time Service” with a 5-year warranty, where they “make the impossible possible” by offering 150 references delivered in a very short period of time. A week to be exact – to make your projects a reality. 

It is not surprising then, that the collaboration with highly acclaimed  STUDIO RUIZ VELAZQUEZ for ALVIC’S showroom Hermosilla 77, resulted in an award-winning project which was recently recognized by Luxury Lifestyle Awards as a winning project in the category of Best Luxury Internal Architect Design & Fit Out for ALVIC’s Showroom, 2022. 

Hermosilla 77, the astounding contemporary showroom for ALVIC products is the brainchild of top architect Hector Ruiz Velazquez and his professional design team at STUDIO RUIZ VELAZQUEZ who are celebrated for their diverse and distinguished designs. Every corner of this pristine showroom uses its design to inspire and create both new and exciting projects for all those who enter. 

 This maestro, Hector Ruiz Velazquez was born in Puerto Rico and is the founder and CEO of STUDIO RUIZ VELAZQUEZ architecture & design team. He studied in America where he obtained a Master’s Degree in Architecture from the University of Virginia, USA.  He was further recognized for his incredible talent by receiving studio sponsorships from the Universities of Harvard, Columbia, Madrid Polytechnic Architectural School, and Academy of Andrea Palladio, Vicenza Italy. Quite a remarkable achievement! 

That being said it is not surprising then that Hermosilla 77 is so much more than just a showroom. This masterpiece cleverly demonstrates Cambiar por ALVIC’s affluence and unmatched quality of its materials and technology when it comes to its use in wall paneling or furniture. With an impressive range of over 150 different designs and finishes, all highly resistant and environmentally friendly, it’s no wonder that this product is highly sought-after by professional designers and architects alike. 

The interior of Hermosilla 77 itself, was inspired by significant figures of art and culture like artist Xavier Corbero and painter Giorgio De Chirico. Sophisticated and chic, reminiscent of an art gallery, with crisp, clean lines, and open spaces filled with reflections and glimmers of the all-inspiring artworks which actually consist of ALVIC surfaces designed and cleverly presented in a multitude of ways, to display its many qualities.  An ergonomic space where design and functionality converge, where designers and architects can meet, in one of the many inspiring work areas, and brainstorm and collaborate their ideas and creativity to create contemporary and aesthetically-pleasing interiors. 

Find out more about ALVIC by visiting their website at https://alvic.com/en/. Find out more about Studio Ruiz Velazquez by visiting their website at https://ruizvelazquez.com/en/