Recently recognized among the TOP 100 Hotel General Managers of the World by Luxury Lifestyle Awards, Alejandro Rodriguez Granda, the driving force behind Hotel Hacienda de Abajo, symbolizes excellence in luxury hospitality. 

In this exclusive interview led by Alexander Chetchikov, president of the World Luxury Chamber of Commerce, Alejandro shares his thoughts on the meaning of luxury, his journey in the hospitality industry, and what makes Hotel Hacienda de Abajo an unforgettable experience for travelers worldwide. 

Alexander Chetchikov: Alejandro, congratulations on being named among the TOP 100 Hotel General Managers of the World! What does this recognition mean to you personally and professionally? 

Alejandro Rodriguez Granda: Thank you so much, Alexander! This recognition is deeply gratifying and reflects the unwavering commitment of the entire team at Hotel Hacienda de Abajo. On a personal level, it feels like a meaningful reward for years of dedication and effort, with sacrifices finally starting to bear fruit. Professionally, it serves as a reminder of the responsibility we carry as leaders in the hospitality industry to continuously innovate and set new standards. I am truly grateful to be part of a journey where history, art, and impeccable service come together in such a unique and special way. 

AC: How do you define luxury, and how does this definition guide your approach at Hotel Hacienda de Abajo? 

ARG: For me, luxury is about authenticity, personalization, and creating moments that resonate on an emotional level. At Hotel Hacienda de Abajo, we offer an experience deeply rooted in history and cultural heritage, paired with a level of service that anticipates our guests’ needs. From the unique art pieces adorning every corner to the serene atmosphere of our gardens, every detail is thoughtfully designed to tell a story and make each guest feel truly special. 

AC: What role does the hotel’s incredible history and art collection play in shaping the luxury experience for your guests? 

ARG: The history and art of Hotel Hacienda de Abajo form the very essence of our guests’ experience. Our property is a living museum, with each piece in our extensive collection carefully curated to reflect the rich history of La Palma and its global connections. This creates a unique atmosphere where guests aren’t just staying at a hotel—they are embarking on a cultural journey. It’s incredibly rewarding to witness how these elements resonate with our visitors, leaving them with unforgettable memories. While not everyone shares the same sensitivity to these details, those who appreciate beauty and art deeply value them. 

AC: In your opinion, how has the concept of luxury evolved over the years, and how does Hotel Hacienda de Abajo keep pace with these changes? 

ARG: Luxury has evolved from being synonymous with opulence and extravagance to prioritizing experiences, authenticity, and emotional connections. At Hotel Hacienda de Abajo, we wholeheartedly embrace this evolution by offering an experience that feels deeply personal and meaningful. Through our intimate size, commitment to sustainability, and celebration of local culture, we ensure that our guests find a true sense of belonging and individuality during their stay. In larger establishments with many rooms, luxury in hospitality often becomes more complex, as the direct connection with guests—what truly matters—is frequently lost. 

AC: You’ve had an incredible career journey, starting from entry-level roles. What inspired you to pursue a path in hospitality, and how did you develop your leadership style? 

ARG: My journey in hospitality began with a deep curiosity about gastronomy and a natural love for connecting with people. Enhancing the experiences of our visitors and creating memorable moments is both a privilege and a profound responsibility. Over the years, I’ve drawn inspiration from mentors, colleagues, and, most importantly, our guests. My leadership style is built on empathy, collaboration, and a commitment to leading by example. I believe that when you genuinely care for your team and invest in their growth, they, in turn, deliver exceptional care to our guests. Starting from the ground up and working my way forward has given me a unique managerial perspective that not everyone shares. At its core, this business is, and always will be, about people serving people. 

AC: Hospitality has seen significant changes in recent years. What trends do you see shaping the future of the industry, especially in luxury travel? 

ARG: The future of luxury hospitality lies in personalization, sustainability, and technology. Guests are increasingly seeking experiences that align with their preferences and values, from eco-conscious travel to wellness-focused stays. At Hotel Hacienda de Abajo, we have embraced these trends by prioritizing intimate, personalized experiences, integrating sustainable practices, and using technology to enhance—rather than replace—the human touch. 

AC: Team dynamics are crucial in the hospitality industry. How do you motivate and empower your team to deliver the highest level of service? 

ARG: A motivated team is the foundation of any successful hotel. I prioritize clear communication, continuous training, and recognizing individual contributions. By fostering a culture of mutual respect and empowerment, I ensure that every team member feels valued and confident in their role. When they see themselves as part of something bigger—a shared mission to delight our guests—it’s reflected in the quality of service they provide. I also make it a point to praise my team when they perform well. It may seem simple, but you’d be surprised at how rarely it’s done and how impactful it can be. 

AC: Finally, what advice would you give to young professionals aspiring to excel in luxury hospitality? 

ARG: Stay curious and passionate. Learn from every position you take on, no matter how small it may seem at the time. The foundation of luxury hospitality lies in empathy and attention to detail, so never lose sight of the human connection at the heart of this industry. Build relationships, embrace challenges as opportunities for growth, and always strive to exceed expectations. 

One principle I try to live by in my professional life is a reflection by Aristotle: “Thought conditions action, action determines habits, habits form character, and character shapes destiny.” I firmly believe that developing good habits and maintaining a positive mindset are key to achieving great things in this wonderful industry. 

Thank you, Alejandro, for sharing your valuable insights and giving us a glimpse into the vision behind Hotel Hacienda de Abajo. Your leadership and dedication continue to set new standards in luxury hospitality. 

To experience the magic of this extraordinary hotel, visit https://www.hotelhaciendadeabajo.com/su-hacienda. 

To follow Alejandro’s journey, visit www.linkedin.com/in/alejandro-rodriguez-granda-30506394.