With its down to earth style and a commitment to giving travellers from around the world the best possible experience, African Travel Concept (ATC), a Destination Management Company working out of Cape Town, South Africa, has been on a quiet mission to make luxury African holidays accessible and interesting, just what the intrepid global traveller has always been looking for. And the world is taking notice; ATC was recently named among the TOP 100 Travel Agencies and Tour Operators of the World for 2025 by the prestigious Luxury Lifestyle Awards.

This recognition is a nod to ATC’s dedication to consistency, reliability, and for having a team that puts people and places at the very forefront of every holiday they plan. ATC is giving travellers something deeper than just a breakaway, as each tour is designed to provide a well-balanced mix of comfort, culture, and connection.

A Journey That Started with a Passion for Africa

Established in 1997, ATC was born out of a desire to show travellers the very best of Southern Africa, in a way that is both respectful and experiential. What began as a boutique travel service has slowly and thoughtfully grown into a respected travel agency, specialising in assisting discerning travellers from across the globe, including the United States, United Kingdom, and Europe, to plan an African holiday unlike any other. But the company’s growth and popularity over the years haven’t changed the company’s values or its character.

ATC’s ability to do what it does so well is largely thanks to its people; its team of travel professionals, many of whom live and work in the destinations they represent. Their local expertise, relationships within the travel industry, and their ability to sort through the complexities of luxury travel logistics set ATC apart from similar travel establishments.

Behind the curated itineraries are decades of hard-earned trust, tested partnerships, and a real love for this special corner of the world.

Luxury African Holiday Experiences with Meaning

What makes ATC different isn’t just where they take you; it’s how they shape the experience. From the rolling vineyards of Stellenbosch to the remote, red dunes of Namibia, ATC carefully designs each journey to match the traveller’s pace, interests, and sense of wonder. Clients can expect moments that linger.

Spotting the Big Five in a private reserve with an expert guide, soaring over the Namib Desert in a hot air balloon, or sipping vintage wines while listening to stories from a local winemaker, each experience is slow and full of meaning, allowing travellers to be fully in the moment, rather than feeling rushed to the next point on the itinerary.

A Responsible Approach to Luxury African Travel

While ATC largely operates in the luxury space, they do so with an eye on sustainability and community.

The company partners with lodges and tour operators who prioritise environmental conservation and social responsibility. One such example is their ongoing support for Kerith Retreat, a local initiative that provides care for individuals facing mental health challenges.

By choosing partners that share their values, ATC ensures that each journey doesn’t just leave travellers in awe but also a positive footprint on the destinations themselves.

Trusted Partnerships for Laidback Travel

Over the years, ATC has built an impressive network of trusted partners across Southern Africa. From renowned names like Grootbos Private Nature Reserve and Londolozi Game Reserve to brands such as The Royal Portfolio, Virgin Limited Edition, and andBeyond, these relationships allow ATC to provide clients with access to exclusive experiences that are not easily found elsewhere.

Additionally, ATC collaborates with premier service providers like Rovos Rail, Fireblade Aviation, and Fairmont Hotels & Resorts to create a unique African travel experience that is as smooth as it is spectacular.

Whether arranging a conservation experience at Jabulani Safari or a custom cruise excursion, the company handles every detail with professionalism and care, allowing guests to give all their focus to enjoying their holiday.

Global Recognition that Reflects Real Dedication

Being named one of the world’s Top 100 Travel Agencies in 2025 is certainly a proud moment for African Travel Concept, but it’s just one chapter in a longer story.

This award, along with their 2024 accolade for Best Luxury Safari Tour Operator in Southern Africa, is a reflection of a long-term commitment to quality, personal service, and integrity in every interaction.

For the ATC team, the biggest reward is seeing their clients return from their holiday with exciting stories, satisfied smiles, and the best memories that last a lifetime.

Why should you plan your next African Holiday with African Travel Concept?

If you’re the kind of traveller who values authenticity, personalised attention, and journeys that feel as effortless as they are enriching, African Travel Concept might just be your perfect match.

With boots-on-the-ground teams, a strong focus on customer care, and a deep understanding of what makes Southern Africa so special, they deliver a holiday package that’s so much more than a vacation; it’s an experience that stays with you, at back of your mind, badgering you to return to Africa again one day.

Start your journey at https://www.africantravelconcept.com