In this exclusive interview led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Abhishek Jalan, CEO and Founder of Grovy Developers,  recently recognized among the TOP 100 Real Estate Developers of the World by the Luxury Lifestyle Awards, shares insights on the company’s philosophy, innovations, and approach to luxury real estate.

With roots dating back to 1985 in India and over 100 successfully delivered projects in India, Grovy has established a reputation for creating residential developments that combine design excellence, functional layouts, and long-term investment value. Grovy expanded in the UAE in 2015 where projects like Alcove, Aria, Aura, and the newly launched Coral Isle exemplify the company’s dedication to quality, sustainability, and lifestyle-focused communities.

Alexander Chetchikov: Abhishek, congratulations on Grovy’s recognition among the TOP 100 Real Estate Developers of the World. How would you describe the essence of luxury in your developments?

Abhishek Jalan: At Grovy Developers, we define luxury not by labels or brands, but by how space is thoughtfully designed and optimized for the end user. True luxury lies in the experience of living—spacious, well-planned apartments that prioritize comfort, privacy, and functionality. Each unit is crafted to provide residents with the freedom to live, grow, and thrive, making space itself the ultimate luxury.

AC: Luxury is often defined by exclusivity. How does Grovy balance exclusivity with accessibility for residents and investors?

AJ: We see luxury as space to live, grow, and enjoy life—not just a brand name. We carefully plan each project with limited availability, focusing on quality, comfort, and long-term value so every resident feels the thought and care behind their home.

AC: Sustainability and eco-conscious design are increasingly important in luxury living. How is Grovy incorporating these principles in Coral Isle and future projects?

AJ: Sustainability at Coral Isle doesn’t come at the expense of luxury. Smart, energy-efficient systems and eco-conscious community features reduce environmental impact, while each apartment is a fully furnished, luxury home—showing that responsible living and premium comfort can coexist.

AC: Beyond architectural design, what lifestyle experiences does Grovy aim to provide to residents, and how does that define luxury today?

AJ: We believe luxury today goes beyond architecture—it’s about the lifestyle our residents experience every day. We design every amenity with the end user in mind, ensuring that the home is where everything is. Just like Coral Isle, our luxury flagship project, which features 25+ amenities, residents can enjoy fun, comfort, and luxury without ever leaving home.

From smart, sustainable technology and wellness areas to pools, co-working lounges, and recreational spaces, every element is thoughtfully planned to promote a lifestyle of convenience, enjoyment, and well-being. For us, true luxury is living fully and thriving in a community designed around you.

AC: How do you see the luxury real estate market evolving in Dubai over the next five years, and what role will Grovy play in that evolution?

AJ: Dubai’s luxury real estate market is set for strong growth over the next five years, driven by increasing demand for villas and premium residences, the rise of off-plan opportunities, and a growing focus on sustainability and smart living. Buyers are looking not just for homes, but for experiences, comfort, and long-term value.

At Grovy Developers, we are committed to shaping this evolution. By focusing on a limited number of high-quality projects, we ensure every home is spacious, thoughtfully designed, and crafted to the highest standards. We integrate smart technologies and eco-conscious practices to enhance comfort, reduce environmental impact, and deliver long-term value for residents and investors alike.

AC: With the successful handover of three landmark projects in JVC, Dubai, which core values have consistently guided Grovy Real Estate Development LLC in creating quality, lasting developments?

AJ: Trust, value, and excellence are the pillars that guide everything we do, especially in our three successfully handed-over projects in JVC, Dubai.

Trust is built into every detail—from the first design sketch to the final handover. Through transparent processes, clear construction-linked payments, and open communication, we ensure our clients feel confident at every stage. Every project is directly managed by our in-house team, guaranteeing accountability and delivery on time, every time.

Value is designed to outlast trends. We focus on prime locations, smart layouts, and sustainable, durable materials, ensuring that our developments provide both an elevated living experience and long-term investment growth.

Excellence is engineered with purpose. From structural integrity to aesthetic refinement, we collaborate with top consultants, artisans, and suppliers to deliver quality that is felt in every square meter. For Grovy, excellence is the foundation, not just the finish.

AC: What unique challenges and opportunities does the Dubai property market present, and how has Grovy adapted its strategy to meet them?

AJ: The Dubai property market offers significant opportunities, from off-plan growth with attractive payment plans and high ROI, to demand from an international buyer base and a continued appetite for villas and luxury residences. Buyers are increasingly drawn to sustainability, smart homes, and lifestyle-oriented developments in strategic, well-connected locations, while well-planned projects deliver long-term investment value. At the same time, developers face high competition, discerning buyers, market volatility, and evolving regulations. There is also the challenge of balancing luxury with affordability, maintaining consistent construction quality, and implementing eco-conscious solutions without compromising on cost or finishes.

To meet the growing demand for sustainability, smart homes, and lifestyle-oriented living, we integrate eco-conscious systems, smart home technologies, and extensive amenities that allow residents to enjoy comfort, convenience, and luxury without leaving home.

We address market challenges through trust and transparency, using a construction-linked payment model with regular updates up to 80% completion and direct in-house management to maintain high construction quality and attention to detail. By balancing luxury, sustainability, and value, Grovy ensures its developments deliver lasting lifestyle benefits and long-term investment growth, setting a benchmark for responsible and forward-thinking real estate in Dubai.

AC: Trust and transparency are pillars of your business. Can you share how Grovy ensures client confidence throughout the development and purchase process?

AJ: Trust and transparency are built into every stage of the development and purchase process. From the initial design concept to construction progress updates up to 80% completion, we maintain open and clear communication, ensuring clients are informed and confident every step of the way.

Our construction-linked payment model aligns progress with payments, giving clients visibility and control throughout the project. Every development is directly managed by our in-house team, ensuring rigorous quality standards, attention to detail, and lasting value. By combining detailed updates, hands-on oversight, and personal engagement, we earn our clients’ confidence—home by home, detail by detail.

We extend our sincere thanks to Abhishek Jalan for sharing his insights on luxury, legacy, and the future of real estate in Dubai. His vision for Grovy continues to transform the skyline while offering residents more than just homes: true sanctuaries by the sea.

To learn more about Grovy Developers, visit https://www.grovy.ae/