Läderach – chocolatier suisse: Creating Chocolate Masterpieces for Nearly Sixty Years
In a restless and rapidly changing world, there are several unchanging things that bring joy to several generations of people. One of them is His Majesty Swiss chocolate, created by the Läderach – chocolatier suisse masters. The amazing variety of delicacies made with passion and magic, for more than half a century glorifies the art of creating sweet delightful moments in everyday life. Masters of chocolate find inspiration in the centuries-old traditions of chocolate making and improve them with their own vision and innovation. As a result, they create masterpieces that are recognized by professionals and customers around the world and become the winners of Luxury Lifestyle Awards in the category of The Best Luxury Caramel in Europe.
The Läderach dynasty began its victorious procession in 1962 in the small village of Glarus. Its origins came from Rudolf Läderach Jr., who begins to realize his dream of a chocolate atelier by setting up a chocolate atelier in the basement of his house. In 1970, his hard work and dedication bore fruit when Rudolf Läderach Jr. patented his invention, an innovative technology to produce a small hollow truffle ball weighing 2.7 grams. This revolutionary solution not only made production easier but also improved product quality.
Never giving up the dream of his own confectionery shop, Rudolf Läderach Jr. made it a reality in 1981. In 1994, he handed the company over to his son Jürg Läderach, a skilled confectioner and a visionary entrepreneur who aims to create outstanding chocolate for people.
In 2004, Jürg Läderach acquired 41 branches of Merkur specialty stores, enabling the brand to reach the private consumers. With its entry into the retail market, the company makes another revolution in the industry – FrischSchoggiTM (fresh chocolate) appears on its counters. It is a new chocolate experience that allows customers to try different types of delicacies in the store, choose the ones they like, and buy the desired quantity of each.
2008 was the birth year of Läderach – chocolatier suisse as we know it today – a brand with a strong foundation, holistic innovation, offering a fresh shopping experience to customers around the world. Ten years later, the company is taken over by the third generation of the Läderach family. The eldest of the three sons of Jürg Läderach, Johannes, becomes CEO of the Läderach Group. Elias Läderach becomes the Head of Production & Innovation and is also part of the Group Management Board. The youngest son, David, is responsible for the digital transformation of the company.
The craftsmanship of Elias, who absorbed all the best that Läderach – chocolatier suisse is famous for and reinforced it with his personal talent and passion, was fully demonstrated at World Chocolate Masters 2018 in Paris. His chocolate creativity was realized in two masterpieces: the Masters Bonbon Mandarine and the Masters Tablet Caramel. With these two creations, he won the competition and received the title of the world’s best chocolatier. Since then, the Masters Tablet Caramel has become available to everyone, it still stirs up the taste buds of lovers of premium chocolate, and the Luxury Lifestyle Awards experts were no exception.
The award-winning chocolate bar Masters Tablet Caramel is a miniature masterpiece that embodies the core values of the Läderach – chocolatier suisse brand. It is an intense fresh dark chocolate combined with an exotic fruit and caramel filling, which embodies the core values of the brand. The bar is the perfect result of a passionate and impeccable preparation, a creative rethinking of traditions, and a tireless desire for innovation. The package contains two bars of 80 grams each.
Each piece of the chocolate created by the Läderach – chocolatier suisse craftsmen is a tribute to the cultural traditions of Switzerland and, at the same time, it is a step towards innovation. It is a high responsibility for the whole production from bean to chocolate. It is a guarantee of the freshness of ideas and freshness of products. It is luxury chocolate made by people for people.