Parfums de Marly, Senayan City by The EDIT

The EDIT is a premier boutique interior design and project management agency founded by Claire Gordon and Shannon McGuffog, specializing in luxury retail and boutique commercial brands. With over 15 years of industry experience, The EDIT has completed more than 1,000 points of sale and 24 luxury brand boutiques worldwide. Renowned for their attention to detail, the agency transforms retail spaces into captivating narratives, uniquely reflecting each brand’s identity.

At the heart of The EDIT’s success is its three-pronged approach to design: luxury retail design, boutique commercial design, and comprehensive project management. The EDIT creates immersive brand experiences through luxury retail design that captivate customers and enhance brand storytelling. Their boutique commercial design services are tailored to each client, crafting elegant, functional interiors. With thoughtful project management, they ensure that every phase, from concept to completion, is handled comfortably, allowing clients to remain focused on key decisions.

The EDIT’s award-winning project, Parfums de Marly’s flagship boutique in Jakarta, Indonesia, exemplifies their mastery in creating luxurious retail environments. Completed in January 2024, this new shell-and-core build showcases The EDIT’s ability to blend history with modern luxury, redefining the fragrance shopping experience. The project features a breathtaking 4.1m x 4.1m white marble castle wall engraved with Chateaux de Marly and adorned with ten 1.2-pixel LED screens.

Additional highlights include an antique Parisian mirror repurposed into a two-way display above a custom-made Nero Marquina marble fireplace and exquisite marble console units. The EDIT oversaw space planning, asset design, technical advisory, and project management, delivering a flagship store that embodies elegance, innovation, and the timeless luxury of Parfums de Marly.

This project underscores The EDIT’s commitment to craftsmanship, storytelling, and attention to every detail in luxury retail design.