THE TOKYO Omotesando by GLAMOROUS Co.,Ltd.

GLAMOROUS co.,ltd. was established in 2000 by CEO/Designer Yasumichi Morita. Since starting with a project in Hong Kong in 2001, he has successfully broadened his appeal to New York, London, Paris, Doha and other major cities. He has also enthusiastically been expanding his career as a designer displaying his talents across a wide variety of graphics and products.

THE TOKYO Omotesando recently won a Luxury Lifestyle Award in the category of Best Luxury Retail Interior Design, because it’s big lights that pay homage to streetlights reminiscent of European cityscapes enshrined at the approach to the store, which express the prestige of the brand and serve as a promenade to welcome guests to the one and only THE TOKYO worldview. It was planned to be located in two adjacent sections, one for women’s wear and the other for men’s. While sharing individuality in materials and coloring, the common design was used to create a unified image of the brand.

Passing through the promenade, visitors will find a lounge with carpets and sofas in International Klein Blue (IKB), the color of the Omotesando store, where selected brand staff members will greet guests as like as a concierge having with hospitality. The softly curved walls are made of different colored materials, chromate iron plate for women’s and zinc iron plate for men’s, creating a contrasting space that stimulates the five creative senses of the guests who enjoy shopping there. Art frames with built-in lighting are arranged like a museum corridor at outside the lounge. The store can actually exhibit artists’ works and display branded recommended items, literally embodying the idea of being a cultural center.

Art frames with built-in lighting outside the lounge are arranged like a museum corridor, allowing for the actual display of artists’ works and branded recommended items, making it a cultural destination.