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CURIOSITY is a multidisciplinary studio based in Tokyo, created by French designer Gwenael Nicolas in 1998.

The successful studio has received a Luxury Lifestyle Awards for their latest project, GRAFF CASINO DE MONTE-CARLO, in Monaco. Graff diamonds envelopes the beautiful balance of classic exterior and modern interior.

There are numerous unique features of this project that need to be highlighted. There is a striking contrast and comfortable harmony between modern luxury and traditional architecture in a key destination of high jewelry. CURIOSITY has created a thoughtful display with generous showcases displaying different collections simultaneously, allowing customers careful comparison for selecting. An original chandelier with opal petals has been specifically placed and is the result of a collaboration with Lasvit.

In order to highlight the beauty of Graff’s products and draw viewers into the products, a thoughtful display window was specially designed. For this store specifically, the display window is more amplified with a wider and larger area, offering customers the chance to compare different items with ease.

The studio is constantly redefining the boundary of design, from interior design to architecture and product design. It does this realistically, by collaborating with a large spectrum of companies and clients, to create new products, develop new materials and define new design identities.

The characteristics of CURIOSITY design are translucency, emotional coloring, and attractive forms. The designs are not just about superficial beauty but also functionality.

Gwenael’s designs originate from a storyboard with people as the central focus, then he incorporates an element of discovery and unpredictability in the design.

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