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IDEA International Design





For us, it is of utmost importance to create a design that passes beautifully through time and does not lose its relevance and brilliance over the years. We accept it as an investment in the good life. We do not blindly follow trends and we are not guided by our creative ego; our work is always subordinated to the needs and individuality of the client. We skillfully manage the secrets of the industry and master in depth the philosophy of luxury – unobtrusive, discreet, organically interwoven in the fabric of space. We understand the needs and help our clients reach their goals in creating a space that improves the quality of life without wasting time and money in stressful situations. To guarantee the excellent result, we implement all our projects ourselves.

We accept our work as an exclusive responsibility – at all levels of the long journey called interior design. It begins with the ability to listen carefully to our clients, work delicately, and ends with the precise execution of the last detail of the new environment and the feeling that one of their dreams has come true.

Our corrective is the symbiosis of experience and passion for discovering the unknown balanced over the years. We provide a world-class turnkey interior design service – including creative, technical installations, repairs and furnishing down to the smallest detail.


”Time and experience have taught me and my team to listen twice as much as we talk. We express ourselves above all with the design we create. We listen carefully to the wishes and specifics in order to complete the task in the best possible way and to create a luxurious and functional space that our customers dream of and that expresses their individuality. Our mission is to create interiors for a happy life or a successful and efficient business. “- Alex Kovatchev

In the past 18 years, projects by Alex Kovatchev and Studio Idea have received numerous awards from prestigious international competitions such as German Design Awards 2020, London Club Awards, Restaurant and Bar Design Awards, International Property Awards, International Design Awards, BigSee Interior Design Awards 2019, A’Design Awards, etc. Among the most awarded projects are Mr. Pizza, Sublime Bachelor Pad, Intercontinental Hotel Sofia, exclusive projects of private homes in Sofia, London, Berlin, Moscow, Los Angeles. But the greatest recognition for the team remains the justified trust of customers! And the prizes? They motivate us to be better and better!

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