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BoConcept  was born in Denmark in 1952, and is today a premium retail lifestyle brand, with over 300 stores spanning 65 countries. They design, produce and sell contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces.

BoConcept believes that its designs should never come at a cost to its consumers’ individuality or lifestyle. As such, approximately 80-90% of its designs (excl. accessories) can be adapted for either size, colour, material, or components. This ethos is epitomised in the brand’s unrivalled selection of over a hundred leather and fabric options. All swatches are available in every store in large 55-inch sizes. The variety of options creates a playful environment in which consumers are encouraged to express their style and personality.

BoConcept also helps its customers create a personal home with a comprehensive interior styling service, available in store, virtually or at home.

Its in-house design team helps consumers transform their homes and bring their ideas to life, with a firm commitment to helping clients express their individuality. Each consultant delves into specific needs and lifestyles to develop detailed plans and solutions.


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