Studioforma Design

Project: Luxury Piercing Boutique ‘Giada Ilardo’ in Switzerland.

Studioforma Design, based in Switzerland, started off as an architecture start-up in 2002 and has grown into an internationally leading architecture and design studio.

Since its inception, the trendy design studio has been shaping the designs of various luxury homes, retail brands, and many other renowned entities worldwide, delivering customized sophisticated solutions to them.

Studioforma Design has received an LLA in 2022 for Best Luxury Beauty Salon Design for Luxury Piercing Boutique ‘Giada Ilardo’ in Switzerland. Bahnhofstrasse in Zurich blooms afresh as the first luxury piercing boutique ‘Giada Ilardo’ opens on three storeys.

Alex Leuzinger, the owner of the architecture and design office Studioforma Design, is the artist behind the luxury concept. The vision is to create an eye-catcher, a phenomenal space that meets the high standards of the prime location on the world-famous shopping street and simultaneously attracts walk-in clients. And they have achieved that goal.

The boutique resembles a canvas covered in a picturesque landscape of mottled sand with a pink sky and free-floating mannequin heads admiring the radiant scene. Clients are welcomed on the first floor and invited to take part in a world of warmth, friendliness, and comfort. The luxury creations are developed in-house in the basement of the shop.

Overall, the design of the Giada Ilardo Luxury Piercing Boutique reflects the class, euphoria, and warm-heartedness of the entrepreneur and her team.