Reaching an important milestone in its ambitious new store opening plans, furniture brand, BoConcept has opened its 300^th store in Boston, US on July 17^th 2021.

The global furniture brand, BoConcept, has been designing, developing and making furniture in Denmark since 1952 and has celebrated its 300^th store opening in Boston, US on 17^th of July. Yet another extraordinary achievement for BoConcept having seen the opening of 22 stores during 2020.

With an ambitious opening plan for the next two years and over 20 store openings planned for 2021, BoConcept and its franchise partner network aim to accelerate its steady expansion and reinforce its presence in the sixty-four markets around the world – reaching 350 stores by 2023.

BoConcept Boston-Dedham, is designed in BoConcept’s Store Ekstraordinær concept. The design takes cues from the brand’s collection, using wood, stone and plants for a warm, biophilic-enhanced setting. Contrasts of steel and concrete are softened by drapery, giving permeable privacy to the heart of the store: the area dedicated to BoConcept Interior Design Service where consumers can receive tailored advice, discuss needs and browse BoConcept’s vast collection of materials and colours.

BoConcept helps consumers design a home that truly reflects their personality, with a highly-customisable collection and its exclusive Interior Design Service. Through in-store, virtual or at-home consultations, consumers can get personalised interior design advice, from how to style a sofa to designing an entire apartment, including mood boards and 3D visualisations.

“We’re very proud to open our 300th store with Anthony Goodh and Louis Morffe, our Franchise Partners in Boston, marking another important achievement in our company’s global expansion. In a challenging and rapidly changing omnichannel retail landscape, BoConcept continues to inspire consumers, offering them extraordinary experiences and services through both our innovative stores and talented Interior Designers” says Michael Linander, Chief Retail Officer, BoConcept.

BoConcept exists to transform living, leisure and workspaces into more extraordinary places, and with its global expansion plan it aims to do that for many more consumers around the world.