Best high-end magazines to target affluent consumers in Asia
Luxury advertisers often favour high-end magazines and luxury lifestyle publications to reach their affluent consumers with premium advertising campaigns. However, selecting the right media partner to launch a marketing campaign can sometimes be tricky. This is especially true for premium and luxury brands who need to be careful about the context in which they will appear.
To help luxury advertisers select the right media mix, Luxe Digital recently published a comprehensive review of the best luxury magazines for advertisers to implement their marketing campaign. This is the ultimate list of affluent magazines for marketing professionals.
This first ranking focuses on Southeast Asian publications to target affluent consumers and high-net-worth individuals (HNWIs) in Asia. From Singapore to Malaysia, Indonesia, Thailand, Vietnam, Macao, and Hong Kong, this list of the best luxury magazines and high-end lifestyle media will help advertisers plan the optimal marketing campaign to target an affluent audience across the largest markets in the region.
The online versions of luxury lifestyle magazines in Asia often provide a broader reach than their print editions. This allows luxury advertisers to go beyond the HNWIs and connect with aspiring professionals and upcoming affluent. Most of these new readers are coming from the Emerging Markets of Southeast Asia, where the middle-class purchase power is growing at a faster pace than in Singapore and Hong-Kong.
Luxe Digital is a new online magazine for luxury professionals that explores the digital transformation of the industry. With a team of experienced copywriters, MBA students, university researchers, and luxury insiders, Luxe Digital publishes high-quality content aimed at professionals working in the luxury industry. Interviews with thought leaders, market research, and report papers will help senior executives stay relevant in the digital economy.