The culture of coffee, which has evolved over centuries, is far from exhausting its potential. Thanks to the commitment of dedicated and passionate enthusiasts, one of the oldest beverages reveals new, previously unexplored properties and delights. And even Egypt, with its ancient traditions of brewing and drinking the beverage of vivacity, can become the birthplace of a brand capable of transforming the coffee experience for the entire country. 30 NORTH is just such a brand, offering specialty coffee to sophisticated Egyptian coffee drinkers. Its unique approach and coffee roasted to perfection earned 30 NORTH the status of this year’s winner of Luxury Lifestyle Awards in the category of Best Luxury Coffee in Egypt.

30 NORTH is a Luxury Specialty Coffee concept, was founded in 2017 in Cairo. Here, in a city where coffee has long been not only one of the favorite beverages but also a social and cultural phenomenon, there was the perfect background to fully reveal the richness of the best coffee beans from around the world. Each master roaster at 30 NORTH is a storyteller who selects the necessary beans and makes each one tell its own unique story, creating a fascinating symphony of flavors and aromas that finds fulfillment in every cup.

When making coffee, 30 NORTH artisans make every characteristic of the beverage work to improve its taste. It is a fascinating process that takes into account the variety of coffee, its origin, altitude, soil type, growing conditions, processing, and brewing. Achieving the highest quality coffee is ensured by the state-of-the-art roasting facility, which is an integrated operation for sorting, roasting, grinding, and packaging coffee.

“Behind every cup of coffee from 30 NORTH, behind every unique flavor is many years of work to select, roast, and prepare coffee. We are proud to share our discoveries with lovers of this wonderful drink. And it was an especially honorable and pleasant surprise for us to be recognized by the esteemed Luxury Lifestyle Awards committee,” said Amr El-Khazindar, Founder and CEO.

Residents of Cairo and visitors to the city can join the exciting coffee experience from 30 NORTH in the brand’s six outlets located in the city’s most iconic neighborhoods.