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‘Let me be surrounded by luxury, I can do without the necessities!’ ~ Oscar Wilde. Perfectly coined by Oscar Wilde, the concept and personal experience of luxury is the quintessential desire of those who long for more. With a global luxury marketplace competing for pre-eminence across a multitude of industries – the winning marketing and branding platforms have earned their spot in the limelight. Niche publications representing the creme-de-la-creme of exclusive products, services and experiences are critical components of a luxury brands success. Communicating one’s brand message and value to the right audience, at the right time, distinguishing it from the rest is what effective marketing does. Naturally there are numerous contenders in this space, and one that’s stealing the spotlight at the moment is The Art Of Luxury Magazine, which is the recipient of the latest Luxury Lifestyle Awards Best Luxury Magazine Publisher in the UK, 2022 title.
Award-winning The Art Of Luxury Magazine creates an immaculately designed and perfectly bound hard copy magazine, plus an online digital version of each edition published every two months. The goal of the magazine is to connect high-end consumers to interesting, sought-after and luxury brands. Chic, effortless and interactive, the digital magazine can be viewed on three different online channels – making it easier for discerning readers across the globe to access it’s exclusive content. Only the most compelling and captivating brands are showcased within their bespoke magazine, ensuring content is inspiring. Not only do they feature leading luxury, but they place immense focus on crafting cutting-edge editorial content, all with the goal of nurturing an impeccable reading experience for its highly engaged and qualified readership.
Luxury brand’s from around the world choose The Art Of Luxury to promote their businesses, spanning diverse lifestyle fields including luxury travel, yachting, automobiles, golfing, wellness, beauty, real-estate, jewellery, art, and sculptures. The spread of interests creates a balanced read and greater audience enjoyment and appeal.
Interestingly, London occupies the third-highest number of millionaires worldwide, and The Art Of Luxury Magazine reaches more millionaires than any other luxury publication in the industry! This gives it the leading edge against competing magazines within the high-end lifestyle sector.
In addition, the digital edition is interactive, meaning readers can click-through to the advertisers directly, adding a layer of convenience and efficiency to both readers and advertisers. Luxury lifestyle magazines have found great success in the online world. Not only do they have a broader reach than their print editions, but they also open the door to readers who aspire to be like the ultra-high-net-worth individuals (UHNWIs) they feature. This includes young and upcoming professionals and affluent Millennials and Generation Z members.
Their average reader age of 46, a 40/60% women to men split, and a majority location based in the UK, and the balance well distributed in the USA and Europe reflects the basis of their current demographics.
The latest edition keeps readers spellbound with breathtaking imagery of dreamy destinations from the Banyan Tree Group, Conrad Maldives Rangali Island, and exotic yacht charters. Storytelling comes alive in its perfectly balanced editorial, which captures the hearts of its solid subscriber base.
The Art Of Luxury Magazine is the foremost publication to reach affluent women and men around the world who have a high interest in luxurious and exclusive products, services, and experiences. If brands are needing to get themselves in front of a sophisticated market, this is an ideal platform in which to do so. Marketers will know just how challenging it is to reach this sought-after audience, and the team at The Art Of Luxury Magazine is delivering on-point.
To connect with them directly and to view their publication online, please visit their website at https://theartofluxurymagazine.com/.
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