The EDIT, a luxury interior design and project management firm has established itself as a forerunner in the industry, mastering quality and craftsmanship. Founded by Claire Gordon and Shannon McGuffog, The EDIT has carved a niche for itself by transforming retail and boutique commercial spaces into immersive narratives that resonate with grace and sophistication. With over 15 years of experience and a portfolio boasting more than 1000 points of sales and 24 luxury brand boutiques worldwide, has emerged as a leader in enhancing brand storytelling through exceptional design.

Vision and Mission

At the heart of The EDIT’s philosophy lies a dedication to “Art de Vivre,” the art of living well. This ethos permeates their approach to design, where every space is seen as a canvas for storytelling. Claire Gordon, with her background in Interior Architectural Design, and Shannon McGuffog, renowned for her expertise in retail and commercial spaces, lead a team that merges creativity with a deep understanding of client needs.

Services Offered

The EDIT offers three main services:

Luxury Retail Design: Going beyond conventional approaches, The EDIT crafts retail spaces that not only showcase products but also tell compelling brand stories. Each design is manifested to enhance customer engagement and elevate brand presence.

Boutique Commercial Design: Tailored to reflect the unique identity of each client, The EDIT’s commercial designs aim to create impactful environments that resonate with authenticity and functionality.

Project Management: Known for their seamless execution, The EDIT oversees projects from conception to completion. They ensure that every detail is thoughtfully managed, leveraging their network of suppliers and industry insights to deliver projects on time and within budget.

Creative Approach

What sets The EDIT apart is their emphasis on narrative-driven design. By understanding the essence of each brand they work with, they create environments that not only reflect but also amplify the brand’s identity. This approach is evident in their use of materials, lighting, and spatial arrangement, which together create immersive experiences for customers.

Portfolio and Success Stories

The EDIT’s portfolio speaks volumes about their expertise in transforming spaces into captivating showcases. From minimalist chic to opulent luxury, each project reflects a careful balance of aesthetics and functionality. Their ability to intertwine harmonious design elements with practical considerations has earned them recognition among luxury brands seeking to redefine customer experiences.

Founders’ Vision

Claire Gordon and Shannon McGuffog bring a wealth of experience and passion to The EDIT. Claire’s journey from South Africa to becoming a distinguished interior designer is reflected in her commitment to amalgamating nature with functionality in her designs. Drawing from her family’s business heritage and her education in Interior Architecture, Shannon infuses each project with a refined and luxurious aesthetic.

Client Experience and Impact

Clients of The EDIT not only benefit from exquisite design solutions but also from a collaborative and transparent process. The team at The EDIT ensures that clients are involved in every step, from initial concept development to final execution. This client-centric approach fosters long-term partnerships and ensures that each project surpasses expectations.

Innovation and Industry Leadership

As leaders in luxury retail and boutique commercial design, The EDIT continues to innovate and set trends. Their approach to architectural branding and immersive customer experiences has redefined how brands interact with their clients in physical spaces. By staying ahead of design trends and leveraging cutting-edge technologies, The EDIT maintains its position at the forefront of the industry.

Award-winning Projects

For all of these reasons, Luxury Lifestyle Awards selected the pioneering company as the winner in the category of Best Luxury Retail Interior Design, for 2 of their projects Luxe Perfumes, Beauty World Dubai 2023 in Dubai, UAE, and Parfums de Marly, Senayan City in Indonesia.

Luxe Perfumes, Beauty World Dubai 2023, completed in October 2023, showcases an exquisite blend of creativity and craftsmanship within the luxury fragrance industry. The centerpiece of the booth was a striking 3-meter custom-made fabric and steel flower, carefully designed to embody both the essence of natural ingredients and the elegance of spray, echoing the brand’s rebranded logo.

The client’s brief was clear: they sought a booth that not only displayed their diverse production capabilities but also captivated and engaged attendees at the event. To achieve this, the design incorporated 150 smaller flowers, each 20cm in diameter and positioned at varying heights, creating a dynamic visual experience that drew visitors in from all angles. A chainmail curtain surrounding the booth added a touch of exclusivity and intrigue, further enhancing the luxurious ambiance.

EDIT played a pivotal role in bringing this vision to life, offering comprehensive services including space planning, design conceptualization, technical advisory, and project coordination. The company’s expertise ensured that every aspect of the booth, from its conceptualization to its execution, aligned effortlessly with the client’s aspirations and the event’s prestigious standards.

In terms of interior fittings and furniture, EDIT curated a bespoke selection tailored to the booth’s theme and functionality. While the striking flower elements were entrusted to a skilled local artist, niche booth seating, custom counters, and other essential fittings were manufactured by a local joinery and contractor chosen by the client. This collaborative approach ensured that every detail met the exacting standards of luxury and craftsmanship synonymous with the brand.

The EDIT collaborated with Parfums de Marly to create their flagship boutique at Senayan City, Jakarta, from April 2023 to January 2024. This new-build retail space features a merging of historical elegance and modern luxury, designed in Dubai and manufactured in Indonesia.

Key features include an engraved White Marble castle wall with LED screens, an antique mirror modified into a 2-way mirror, a custom Nero Marquina Fireplace, bespoke furniture, and glass chandeliers.

The EDIT provided comprehensive services including design, space planning, project management, and custom furniture and fittings, except for the antique mirror frame.

Conclusion

In conclusion, The EDIT showcases the transformative power of design in elevating brand experiences. Through their commitment to storytelling, attention to detail, and passion for creating unforgettable spaces, Claire Gordon, Shannon McGuffog, and their team have established The EDIT as a pinnacle of luxury interior design and project management. For brands looking to redefine their physical presence and engage clientele on a deeper level, The EDIT offers an immersive journey into the art of living well-edited.

Visit http://www.thedit.co/ to learn more today.