STP Caribe has impressed the world by providing unforgettable travel experiences for their clients, with innovative technology, aromatherapy cabins, and meticulously designed vehicles for airport transfers, tours, and special occasions.

Join us as we chat with Lorena Herrera, Founder & CEO. We’ll explore how STP Caribe creates these unforgettable travel experiences, the design secrets behind their luxurious vehicles, what makes them unique, and their exciting plans for the future of luxury travel.

Luxury Lifestyle Awards: STP Caribe is renowned for integrating innovative design with top- tier customer service. Could you walk us through a typical client experience and highlight how these aspects contribute to the overall luxury experience?

Lorena Herrera: At STP Caribe, we ensure that every client enjoys a unique and memorable experience from their first moment of arrival in México.

When our clients are greeted, our team uses smart tablets that display their names, thus creating an immediate personalized connection, and a highly trained employee from STP Caribe receives them at the airport. We previously sent them digital instructions where they can find us at their selected airport, so they can recognize the uniform and meeting points. Luxury is not just about the material amenities but also the guarantee of personalized treatment, and at STP Caribe we believe that it has to go hand in hand with a secure arrival.

Our vehicles also undergo an aromatherapy process, to create a relaxing and welcoming atmosphere.

We also offer our guests chilled facial towels infused with lavender to help cool them down, along with premium waters and Mexican beers for refreshment.  If the clients previously shared with us that they have children on board, we accommodate them so that the little ones can also experience a luxurious and comfortable service.

Soft instrumental music accompanies this, enhancing the luxurious and serene experience. These thoughtful details are what make every journey with us special, ensuring our clients feel the luxury and care we provide at every step of their trip.

LLA: “Black Luxury Service” stands out as a prestigious brand associated with STP Caribe. How does this brand identity set you apart from other limousine services in the region? 

Lorena Herrera: “Black Luxury Service” was designed to showcase the exclusive and luxurious side of STP Caribe. What really sets us apart from other limousine services in the region is the attention to detail and the personalization we offer to each service and vehicle.

Each of our vehicles is a custom-designed experience by our own team, which allows us to ensure that every unit meets the highest standards of comfort and elegance.

We offer a heartwarming menu with thoughtfully selected add-ons, going to the greatest lengths to enhance our guests’ overall experience. Additionally, what sets us apart from other brands is that, for us, when our customers thrive and enjoy their journey, so do we. We celebrate each one of our customers and treat them with care unparalleled in the region, it´s not just the luxurious personalized design vehicle but also our highly trained staff.

This allows us to offer a truly personalized experience for every client, ensuring their needs are met in the most exclusive way possible.

That´s why Black Luxury Service is an unparalleled and unprecedented experience in the luxury transportation sector. We combined the key factor of STP Caribe and enhanced it with Black Luxury Service.

LLA: Can you share some unique requests or experiences you’ve had with clients, and how STP Caribe adapted its services to create an unforgettable journey for them?

Lorena Herrera: Absolutely. We take great pride in going above and beyond to meet our clients’ expectations. One story that stands out involves a client who booked a Mercedes-Benz Maybach limousine for their arrival but opted for a Luxury SUV for their return trip.

We found out that the client was celebrating their 25th wedding anniversary and had chosen the Mercedes-Benz Maybach to surprise their spouse, but the return booking exceeded their budget. Moved by their story, we decided to offer them the return trip in the Mercedes-Benz Maybach as a complimentary service.

For us, it’s not just about providing transportation—it’s about creating lasting memories and ensuring our clients feel valued. This approach is central to who we are as a company.

LLA: The fleet at STP Caribe boasts exclusive designs tailored to enhance the client experience. Can you provide insights into the design process and how these modifications contribute to elevating luxury travel?

Lorena Herrera: The design process behind our fleet starts with three key questions:

• What are our clients’ needs?
• What would we love for them to enjoy onboard?
• And how can we guarantee the highest level of luxury and comfort without sacrificing safety?

With these in mind, we designed unique vehicles, such as our limousines, which offer an additional 50 to 70 cm of legroom—an idea inspired by “extra space” airplane models and luxury cars like the Mercedes-Benz S-Class and Mercedes-Benz Maybach.

This added space ensures that our passengers can stretch out and truly relax, especially after long flights.

We’ve also incorporated personalized glassware, Nespresso machines, and unique design details such as the suicide doors featured on our GMC limo, which provide a full view of the luxurious interior.

These thoughtful details elevate the travel experience and help us stand out in the luxury market.

LLA: STP Caribe is recognized for its drive toward innovation and personalized service. What do you believe is the key factor that distinguishes your company from competitors in the luxury travel industry? 

Lorena Herrera: What truly sets us apart is our constant focus on personalization and the human touch, which we achieve through ongoing training, a drive for growth, and a passion for creating magic in the story of each traveler who chose the Mexican Caribbean and our company for their memorable moments.

The whole operational system is created to assemble a strong communication between the entire company, to enable a communication channel assuring everybody in the team receives accurate information about every guest request allowing us to offer a seamless and highly personalized experience for every client. However, is thanks to the combined efforts of our marvelous personnel that we´re able to innovate and come up with unique solutions and requests for our clients, it’s their attention to detail—like our aromatherapy, the chilled towels, premium refreshments, amongst others personalized requests—that make a significant difference.

We strive for excellence in everything we do, driven by a sense of urgency and a wish to meet all your needs.

These personal features are our corporate signature.

LLA: Balancing reliability with luxury is a core principle for STP Caribe, given its family-owned heritage. How do you maintain this equilibrium to cater to the expectations of your discerning clientele? 

Lorena Herrera: As a family-owned business with over 30 years of experience, we’ve learned the importance of trust and reliability. Our clients return to us because they know we consistently deliver exceptional service, without ever compromising on luxury.

We embrace cutting-edge technology, including GPS tracking systems and communication platforms, while preserving the warmth of personalized, human interaction. In an industry increasingly dominated by AI in areas like call centers and reservations, we stand apart by ensuring that the human touch remains at the core of our services. Our team understands your unique needs and tailors each experience with care, providing the kind of personalized attention that is becoming a true luxury in today’s world.

Mexico is recognized as one of the friendliest and most welcoming tourist destinations in the world. It´s part of our heritage to welcome our customers and treat them with the utmost respect and care as if they were part of our family. This is why human interaction and personalized warm experiences are the key factors and core values of our enterprise, they’re engrained in our principles.

Driven by passion, we continuously innovate and surprise our clients with new and unique experiences, effortlessly balancing luxury and reliability for our discerning clientele.

LLA: Looking towards the future, what advancements or innovations does STP Caribe envision for luxury travel experiences? Are there any upcoming developments or initiatives that your company is particularly excited about implementing?

Lorena Herrera: We’re excited about several new initiatives on the horizon.

One of our biggest projects is the expansion of our operations to the new Tulum airport, where we’ll be bringing the same level of luxury and service that we’ve established in Cancun.

We’re also committed to sustainability, and next year we plan to introduce eco-friendly vehicles with a low environmental impact.

This aligns with our goal of promoting responsible tourism and preserving the beautiful flora and fauna of the Yucatan Peninsula and the Mexican Caribbean.

These advancements will help us continue to provide world-class luxury while being mindful of our environmental impact, something we’re very passionate about as a company.

Thank you for sharing with us today, Lorena!

To book your own personalized travel experience with Lorena Herrera and her team of highly skilled transportation consultants, visit www.blackluxuryservice.com.mx/ and experience the pinnacle of luxury travel.