In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Jerry Hammond, the visionary CEO and Founder of Hammond International Properties, a Toronto-based boutique firm specializing in marketing and selling the world’s most luxurious homes. Recently named among the Top 100 Luxury Real Estate Brokers of the World by Luxury Lifestyle Awards, Jerry shares his insights on industry trends, innovation, and the art of connecting high-net-worth buyers with prestigious properties globally.

Alexander Chetchikov: Jerry, Hammond International Properties is synonymous with luxury real estate. What inspired you to create this world-class platform, and how does your vision continue to evolve in such a competitive industry?

Jerry Hammond: When I decided to open Hammond International Properties, I asked myself a single, pivotal question: ‘How can I build a company with an unwavering commitment to client satisfaction and excellence?’

At the time, I didn’t have all the answers. But over time, I realized that it wasn’t about the size of the team; it was about hiring the right people. Our success is rooted in assembling a highly skilled, dedicated workforce united by a shared commitment to excellence and guided by an ethical credo—The Golden Rule.

This approach has shaped our service culture into a defining feature and a sustainable competitive advantage, making it a significant barrier to entry for others. As Hammond International Properties continues to expand, our vision remains clear: to set the gold standard in luxury real estate, continually redefining what exceptional service and client satisfaction look like in this competitive industry.

AC: The luxury real estate market is constantly changing. What trends do you see dominating the industry in the next five years, and how is your firm adapting to these shifts?

JH: In the next five years, the luxury real estate market will be shaped by evolving buyer priorities. Sustainability is at the forefront, with affluent clients seeking homes that incorporate eco-friendly features, energy-efficient systems, and sustainable materials. Smart home technology will continue to gain traction, with integrated automation for lighting, climate, security, and entertainment becoming the standard for convenience and sophistication. Wellness-focused amenities, such as home gyms, spas, and meditation spaces, reflect a growing emphasis on holistic health. Additionally, the demand for adaptable spaces—whether for remote work, fitness, or creative pursuits—will continue to rise as lifestyles evolve. Finally, exclusive locations that offer privacy and security remain paramount for luxury buyers.

To stay ahead of these trends, we are investing in cutting-edge technologies, collaborating with sustainability experts, and enhancing our personalized service approach to meet the unique needs of discerning clients in this ever-changing market.

AC: Hammond International Properties is known for cutting-edge marketing strategies. How do you leverage technology and innovation to market luxury homes globally and connect with discerning buyers?

JH: Hammond International Properties stays at the forefront of luxury real estate marketing by embracing technology and innovation to connect with discerning buyers worldwide. Through immersive virtual and augmented reality experiences, potential buyers can explore properties from anywhere, while high-quality video content, including drone footage, captures the essence of each home and its surroundings in stunning detail. Advanced AI and data analytics allow us to strategically target our marketing efforts, delivering personalized property recommendations to the right audience. Our robust social media presence, complemented by influencer collaborations, broadens our reach while maintaining a focus on exclusivity. Additionally, our global network of partnerships with leading international real estate firms enhances our ability to connect with buyers across the world. These strategies collectively ensure that Hammond International Properties remains a leader in marketing luxury homes on a global scale.

AC: Your leadership style is often described as down-to-earth and motivational. What qualities do you believe are essential for leading a successful team in the luxury real estate sector?

JH: To lead a successful team in the luxury real estate sector, certain qualities are essential for inspiring and maintaining high performance:

• Visionary Leadership: Setting clear, ambitious goals to provide direction and inspire the team.
• Adaptability: Staying agile and open to innovation in a constantly evolving market.
• Empathy and Emotional Intelligence: Understanding the needs of both clients and team members to build strong relationships.
• Integrity and Transparency: Building trust through honest communication and ethical practices.
• Strong Communication Skills: Clearly articulating ideas and expectations to align and motivate the team.
• Mentorship and Development: Investing in team members’ growth and celebrating their successes to foster a collaborative culture.
• Client-Centric Focus: Prioritizing exceptional service and personalized experiences to stand out in the luxury market.

These qualities, when combined, ensure the creation of a dynamic, motivated, and client-focused team, which is essential for sustained success in luxury real estate.

AC: You’re not only a top real estate broker but also a mentor to many in the industry. What advice would you give to aspiring leaders and agents looking to succeed in the luxury real estate market?

JH: My advice to aspiring leaders and agents looking to succeed in the luxury real estate market is to focus on mastering their craft while building meaningful connections and delivering unparalleled service.

• Develop a deep understanding of luxury real estate, including market trends, property values, and the preferences of high-net-worth individuals.
• Build strong relationships with clients, agents, and industry professionals. Attend events, join luxury networks, and use social media strategically to expand your influence.
• Prioritize exceptional service by being proactive, detail-oriented, and consistently exceeding client expectations.
• Stay informed about market shifts, emerging technologies, and innovative marketing strategies to maintain a competitive edge.
• Build a reputation that reflects your expertise, professionalism, and unique value proposition.
• Surround yourself with experienced professionals who can provide guidance, feedback, and inspiration as you navigate your career.
• Leverage cutting-edge tools for marketing, property showcases, and client engagement to elevate your offerings and stand out.

With dedication, adaptability, and a commitment to excellence, aspiring professionals can thrive in this dynamic and rewarding sector

AC: As someone who’s transformed lives through your work, what legacy do you hope to leave behind, both for Hammond International Properties and the luxury real estate industry as a whole?

JH: My goal is to leave a lasting legacy of innovation, integrity, and excellence. For Hammond International Properties, I want the company to be known for setting new standards in luxury real estate—whether through cutting-edge marketing strategies, exceptional service, or cultivating genuine, long-term relationships with clients. In the broader luxury real estate industry, I hope to inspire a shift toward a commitment to quality, continuous mentorship, and a forward-thinking approach that adapts to the evolving market. Ultimately, my vision is to contribute to a legacy that elevates the entire industry, encouraging others to innovate and uphold the highest standards.

AC: What does the future of luxury living look like to you, and how is Hammond International Properties positioning itself to cater to these evolving lifestyle preferences?

JH:  The future of luxury living is leaning towards sustainability, smart home technology, wellness amenities, and personalized experiences. Hammond International Properties is focusing on these trends by offering eco-friendly features, integrating the latest in smart tech, and curating spaces that promote health and well-being. By staying ahead of these shifts, the firm aims to deliver unparalleled luxury living experiences.

Jerry Hammond’s incredible passion for the world of Real Estate has positioned Hammond International Properties as a global leader in luxury real estate. From leveraging cutting-edge marketing to creating transformative client experiences, his insights have redefined the industry standard and enlightened us on the competitive market of modern-day property brokering and ownership. Discover the world’s finest properties and elevate your real estate journey by Visiting their website at  https://www.hammondinternationalproperties.com/.