In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Eliana C. Vidales, Managing Director of Vidales Apartments Rio, to discuss the dynamic world of luxury real estate in Brazil. Since 2014, Vidales Apartments has excelled in high-end property transactions across Rio, Bahia, and São Paulo, offering bespoke services tailored to discerning clients. Vidales Apartments Rio was recently selected as a TOP 100 Real Estate Broker by Luxury Lifestyle Awards.

Alexander Chetchikov: Since establishing Vidales Apartments in 2014, how has the luxury real estate landscape in Brazil evolved, especially in cities like Rio, Bahia, and São Paulo? What unique opportunities and challenges have emerged?

Eliana C. Vidales: With the post-pandemic economic changes, the demand for spacious, nature-integrated environments and sustainable housing has grown significantly. Rio de Janeiro and Bahia boast breathtaking natural landscapes that resonate deeply with people, while São Paulo, as a major commercial hub, has adapted to these trends through luxury developments in natural settings and eco-friendly properties.

As a company, our mission is to connect with people on an emotional level, inspiring them to fall in love with our unique and exclusive properties. We aim to showcase the beauty of Brazil and the exceptional quality of life this remarkable land offers to families.

One of our current challenges is the sale of a stunning 3,500-hectare island in Bahia. This extraordinary property is ideal for an eco-tourism resort, featuring diverse mangrove ecosystems, pristine beaches, and a captivating conservation area.

AC: In an industry that increasingly relies on digital tools, your approach emphasizes a humanized, personalized relationship with clients. Could you share specific ways this philosophy shapes the client experience at Vidales Apartments?

EV: Our mentor taught us that the most important thing is people, and we must always strive to connect with their hearts. When we truly understand each person’s wishes, goals, and needs—and approach our work with love—success naturally follows.

That is what we do. We connect with every client on a heartfelt level, understanding their unique needs and ensuring they feel valued. We emphasize that each individual is exceptional and deserves to be treated with the utmost respect and dedication.

AC: You recently sold a breathtaking 600-square-meter rooftop in Rio with views of iconic landmarks. How do such exclusive listings reflect Vidales Apartments’ overall mission?

EV: We are meticulous in selecting our properties. Each one must inspire joy, peace, security, and freedom to truly captivate our clients’ hearts. That is exactly what happened in this negotiation.

We established a meaningful connection between the property and the client, understood his needs, committed to his vision, and touched his heart. Today, he is happy because his dream has become a reality.

AC: What trends or preferences are you seeing among high-net-worth individuals looking to invest in Brazilian real estate?

EV: Today, our clients are seeking a luxury and sustainable refuge that offers well-being, exclusive designs, and privacy—where they can seamlessly blend work and rest. These properties are set in environments with stunning sea and mountain landscapes, allowing for a deeper connection with nature, all while providing the comfort needed for their daily routines.

AC: What would you say are the key reasons affluent foreign investors should consider Brazil, and specifically cities like Rio, for their next luxury real estate investment?

EV: In Brazil, and specifically in cities like Rio de Janeiro, there is the perfect blend of luxury properties and unique lifestyles. Here, clients can find exceptional properties with some of the world’s most beautiful landscapes right within the city, offering an incomparable lifestyle with all the conveniences of a major metropolis. Today, our clients prioritize real estate investments where quality of life is a key factor, significantly boosting the appreciation of the properties.

AC: How do you see sustainability influencing the luxury real estate sector in Brazil? Are clients increasingly asking for Eco-friendly features or practices?

EV: Absolutely! Today, our clients—especially in Brazil—seek more natural environments where sustainability is a priority. Cities like Rio de Janeiro, with its vast natural spaces, inspire a strong desire to preserve these environments. In our portfolio, we have many properties that cater to this growing need.

AC: With a multidisciplinary team handling high-stakes transactions, what leadership qualities do you consider most essential to achieving excellence in Brazil’s competitive luxury real estate market?

EV: To achieve excellence, it is essential to have principles and values aligned with the talents, abilities, and professionalism of our ever-growing team. Through respect, trust, and support, we have built a strong and unified team throughout our journey.

AC: As the market continues to evolve, where do you see the future of luxury real estate in Brazil over the next five to ten years? How is Vidales Apartments preparing for these changes?

EV: The high demand for luxury real estate in Brazil has led to significant property appreciation over the last two years, with people from all over the world, particularly Europe and the USA, viewing Brazil as a natural refuge that offers a high quality of life. We foresee a substantial increase in investors in luxury real estate over the coming years. To prepare, we are expanding our knowledge and strengthening our team to meet the demands of an increasingly competitive market. Our focus is on personalizing our services even more, ensuring we meet the unique needs of each client. We are also developing marketing strategies and integrating technology to our advantage, in anticipation of this ever-growing market.

As Eliana C. Vidales shares, Vidales Apartments Rio is redefining luxury real estate in Brazil through personalized service, exclusive property listings, and a focus on client-centered experiences. Discover more about their unique approach to high-end property transactions and explore exceptional opportunities. Visit http://vidalesapartmentsrio.com/ to learn more.