In an exclusive conversation led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Ahmed Ereiba, a luminary in the luxury hospitality industry, shared his expertise and vision.

Recognized as one of the TOP 100 Hotel General Managers of the World by Luxury Lifestyle Awards, Ereiba discussed his perspective on what defines true luxury, reflected on his extensive career in hospitality, and explored the innovations shaping the future of the industry.

Alexander Chetchikov: Congratulations on being named one of the TOP 100 Hotel General Managers of the World, what does this recognition mean to you personally and professionally?

Ahmed Ereiba: This recognition is an honor, and I’m humbled to be among the top 100 hotel general managers worldwide. Personally, it reflects my dedication, and passion for the hospitality industry. Professionally, it reinforces my commitment to delivering exceptional luxury experiences and inspires me to continue pushing boundaries.

AC: Luxury is a term often used but rarely defined. In your opinion, what truly sets luxury apart in the hospitality sector?

AE: To me, luxury is about creating unforgettable experiences that exceed guests’ expectations. It’s about attention to detail, personalized service, and a deep understanding of what makes each guest unique. Luxury hospitality is not just about providing high-end amenities; it’s about crafting a sense of belonging, comfort, and wonder.

AC: At Sofitel Shahd Al Madinah, you seamlessly integrate cultural heritage with a luxury experience. Can you share how you balance these elements to create a unique guest experience?

AE: We achieve this balance by embracing our rich cultural heritage and incorporating it into every aspect of the guest experience. From the architecture and design to the cuisine and amenities, we weave together traditional elements with modern luxury touches. Our goal is to create an immersive experience that connects guests with the local culture while providing unparalleled comfort and service.

AC: Sustainability is increasingly becoming a part of the luxury experience. How do you incorporate eco-conscious practices at Sofitel Shahd Al Madinah?

AE: Sustainability is a core value at Sofitel Shahd Al Madinah. We’ve implemented various eco-friendly initiatives, such as energy-efficient systems, waste reduction programs, and sustainable sourcing practices. We also strive to minimize our carbon footprint by reducing water consumption and implementing recycling programs. Our goal is to provide a luxurious experience that not only delights our guests but also contributes to a more sustainable future.

AC: Your career spans over three decades in hospitality, including leadership roles at iconic properties. What would you say has been the most transformative moment of your journey?

AE: The most transformative moment of my journey was undoubtedly the challenge to create a luxury experience within the two Holy cities of Makkah and Madinah. Rising to this challenge and succeeding in setting new benchmarks for luxury hospitality in these sacred destinations was a true turning point for me.

I’m particularly proud of having transformed Raffles Makkah into the world’s highest Average Daily Rate (ADR) property, and positioning Sofitel Shahd Al Madinah as one of the top luxury hotels within the Sofitel portfolio globally.

This achievement not only showcased my ability to innovate and adapt to unique cultural and geographical contexts but also deepened my understanding of the nuances of luxury hospitality in the Middle East. It’s a moment that has had a lasting impact on my career and continues to inspire me to push the boundaries of excellence in hospitality.

AC: You are known for fostering a collaborative and innovative leadership style. What strategies have you found most effective for inspiring your team to deliver excellence consistently?

AE: For me, the key to inspiring my team to deliver excellence consistently is leading by example and empowering them to take ownership of creating ultimate experiences for our guests. By demonstrating a passion for excellence and a commitment to our values, I aim to inspire my team to do the same.

Empowerment is also crucial. I believe in giving my team the autonomy to make decisions, take calculated risks, and innovate in their respective areas. This not only fosters a sense of ownership and accountability but also encourages creativity, collaboration, and continuous learning.

Ultimately, my goal is to create an environment where every team member feels valued, supported, and inspired to deliver their best work. By leading by example, empowering my team, and fostering a culture of collaboration and innovation, I believe we can consistently deliver exceptional experiences for our guests.

AC: What advice would you offer to aspiring general managers aiming to make a mark in the world of luxury hospitality?

AE: To aspiring general managers aiming to make a mark in the world of luxury hospitality, I would offer the following advice:

First and foremost, recognize that your success is always based on the strength of your team. Surround yourself with talented, dedicated, and passionate individuals who share your vision and values. Choosing the right team members is crucial, as they will be the ones who help you deliver exceptional experiences for your guests.

Secondly, never underestimate the power of making a bold impression. As a general manager, you are always ‘on stage,’ with your team and guests watching your every move. So, don’t be afraid to think big, aim high, and set ambitious goals for yourself and your team.

Lastly, be visible, approachable, and supportive. As a leader, it’s essential to be around and among your junior colleagues, offering guidance, mentorship, and encouragement whenever needed. This not only helps to build trust and loyalty but also fosters a culture of collaboration, innovation, and continuous learning.

By following these principles, I believe aspiring general managers can set themselves up for success and make a lasting impact in the world of luxury hospitality.

AC: Looking ahead, what are some of the key trends or innovations you believe will shape the luxury hospitality landscape in the next five years?

AE: I foresee a continued emphasis on sustainability, wellness, and personalized experiences. Technology will also play a larger role in enhancing the guest experience, from AI-powered concierge services to immersive virtual reality experiences. Additionally, luxury hospitality will need to adapt to changing consumer behaviors and preferences, such as a greater emphasis on experiential travel and local immersion.

Thank you, Ahmed Ereiba, for sharing your insights and experiences in this exclusive interview. Your passion for elevating luxury hospitality while embracing cultural authenticity is truly inspiring. Readers can discover more about the exceptional offerings at Sofitel Shahd Al Madinah by visiting the official website: https://sofitel.accor.com/en/hotels/B9X5.html

To follow Ereiba’s journey, visit https://www.linkedin.com/in/ahmed-ereiba-b060694/