International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights the company’s influence in guiding businesses toward environmentally responsible communication, ensuring that sustainability is not just an operational goal but an integral part of brand identity.

Communicating Sustainability: A Strategic Imperative

In today’s fast-changing marketplace, businesses must do more than adopt green practices—effectively communicate them. LABBRAND has pioneered Sustainability Communications, a strategic approach that ensures sustainability efforts resonate with consumers. Instead of treating environmental responsibility as an isolated initiative, the company integrates it into brand narratives, helping businesses magnify their impact and build long-term consumer trust.

The company emphasizes that sustainability messaging should be as prioritized as sourcing, packaging, and operations. Through research-backed insights, LABBRAND helps businesses frame their green initiatives in a way that drives adoption and loyalty, ensuring that sustainability is woven into brand DNA.

A Proven Track Record in Green Innovation

LABBRAND’s expertise is demonstrated through its partnerships with industry leaders such as Renault Group and Ubisoft. For over a decade, the company has worked alongside these global brands to incorporate sustainability into their branding strategies. The team has also led rebranding efforts for multiple Singapore-based businesses in industries such as fashion, food & beverage, and consumer goods—sectors where sustainable values must be seamlessly integrated into operations and brand storytelling.

In its 2024 white paper, “Why Sustainability Communication Matters,” LABBRAND Singapore analyzed key insights from 26 sustainable CPG brands, building on its earlier research in “EcoPower” (2020-22). This ongoing commitment to research underscores the company’s role in helping businesses translate their sustainability efforts into compelling brand experiences that captivate eco-conscious consumers.

A Measurable Commitment to Progress

Sustainability is more than a concept for LABBRAND—it’s an actionable mission with quantifiable goals. The company’s Paris office has earned a Bronze rating from EcoVadis, a business sustainability rating platform. Encouraged by this recognition, LABBRAND has set a clear target: reducing greenhouse gas (GHG) emissions by 45% by 2030.

Beyond internal goals, the company continues to track industry-wide sustainability trends and consumer behaviors. As demonstrated in their Earth Month 2024 reflections, LABBRAND identified the growing demand for ‘Green Holidays’—sustainable travel experiences that align with consumer values. These insights empower hospitality brands to adapt and thrive in an increasingly eco-conscious market.

A Thought Leader in Sustainable Branding

LABBRAND’s thought leadership extends beyond research and consulting. The company actively participates in global sustainability conversations, sharing its expertise on influential platforms.

In 2024, LABBRAND Singapore’s Managing Director, Jessalynn Chen, represented the company at the “Be the Change Summit,” where she joined a panel discussion on responsible retail practices. The panel explored how retailers can influence ethical sourcing and environmental consciousness, reinforcing LABBRAND’s stance on sustainability as a business imperative.

LABBRAND Group’s CEO & Founder, Vladimir Djurovic, also took the stage at the 6th China International Import Expo (CIIE) in Shanghai, where he presented consumer insights on sustainability-driven branding. These speaking engagements highlight LABBRAND’s position as a trusted authority in the field, driving conversations that shape industry standards.

The Road Ahead: Advancing Sustainability Through Branding

Looking to the future, LABBRAND remains committed to advancing sustainability through branding innovation. The company continues to support brands in embedding environmental responsibility into their core identity, ensuring that sustainability is more than just a corporate objective—it’s a means to address consumer needs and inspire meaningful action.

By leveraging cutting-edge research, industry partnerships, and expert storytelling, LABBRAND empowers businesses to communicate their green initiatives effectively and foster consumer trust. As the world moves toward a more sustainable future, LABBRAND stands as a crucial partner for companies aiming to create authentic, impactful, and future-forward brands.

To explore how LABBRAND can help shape your sustainable brand strategy, visit https://www.LABBRAND.com

About LABBRAND:

LABBRAND is a leading independent global brand consultancy founded in Shanghai in 2005 with offices in Paris, New York, Singapore, and Kuala Lumpur. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen brand equity. Bringing strategy, creative experience and culture altogether into comprehensive brand systems to create and develop successful brands, we guide clients through every stage of the brand development journey.

LABBRAND has been recognized by the world’s most influential award organizations, earning over 70 prestigious accolades including iF Design Award, Red Dot Design Award, London International Awards (LIA), Transform Awards in Asia, North America and Europe.