Luxury is no longer just about price tags and prestige, it’s all about an elevated way of life, where modernization, exclusivity, and timeless craftsmanship converge. In today’s ultra-competitive high-end real estate market, only a select few shape the skyline and set new horizons for excellence. One such entrepreneur is Gevorg Shahbazyan, the dynamic Founder and CEO of Starlife Group, the driving force behind 21 Hollywood, recently crowned the Best Luxury Residential Development for 21 Hollywood in Florida, USA.

Renowned for his sharp business acumen, trend-defining vision, and perceptive understanding of the world’s most astute buyers, Shahbazyan has transformed luxury real estate into an art form. From ultra-exclusive residences that define modern living to strategic insights that attract global investors, Starlife Group has established itself as a dominant player in one of the world’s most sought-after real estate markets.

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Shahbazyan to discuss the evolution of luxury, the future of high-end residential developments, and the secrets behind Starlife Group’s meteoric rise. From digital disruption to sustainability, from personalized client experiences to the challenges of cross-border transactions – this conversation is a rare glimpse into the mind of a leader reshaping the ultra-luxury landscape.

Join us as we uncover what’s next for the world of luxury real estate – and why Starlife Group is at the forefront of it all.

Questions:

Alexander Chetchikov: Over the years, the concept of luxury has evolved from material opulence to exclusivity, personalization, and experience-driven living. How do you define luxury today, and how does this definition shape the developments Starlife Group creates?

Gevorg Shahbazyan: For us, luxury means creating a lifestyle that feels deeply personal, effortless, and enriching. We do this through thoughtful design, meaningful experiences, and spaces that seamlessly blend comfort, privacy, and aesthetic excellence.

At Starlife Group, this definition shapes every aspect of our developments. It starts with selecting the most sought-after destinations Then, we focus on delivering not just residences, but curated environments highlighted by wellness-focused amenities, striking architecture, and social spaces that foster connection. We understand the evolving desires of our discerning global clientele and deliver an exceptional experience.

AC: With the rapid advancement of digital technology, from virtual property tours to block-chain-based transactions, how is Starlife Group leveraging innovation to enhance the luxury home-buying experience?

GS: At Starlife Group, we are committed to staying at the forefront of innovation to elevate the luxury home buying experience for our global clientele. With the rapid advancement of digital technology, we are actively integrating tools that enhance transparency, accessibility, and personalization. One of our most forward-thinking initiatives is the development of Starlife Coin, a proprietary, asset-backed cryptocurrency that will eventually allow international investors to participate in our real estate projects through secure and efficient blockchain-based transactions. While still in progress, Starlife Coin represents our vision for the future of luxury real estate—where global investment can be seamless, transparent, and tech-driven.

In parallel, we are utilizing Virtual and Augmented Reality (VR/AR) technology to offer immersive property experiences. These tools allow buyers to explore homes and developments in real-time, view design customizations, and even walk through pre-construction spaces—all from anywhere in the world. This is especially impactful for cross-border transactions, where travel may be limited. By blending next-generation technologies with our signature concierge-level service, Starlife Group is creating a smarter, more connected, and globally accessible luxury real estate experience.

 AC: Sustainability is becoming an integral part of luxury developments. How do you see the intersection of environmental responsibility and ultra-luxury real estate shaping the next decade?

GS: Sustainability is a defining pillar of modern luxury real estate, and over the next decade, we’ll see it become even more intertwined with ultra-luxury. Whether it’s energy-efficient systems or eco-friendly materials, it will become increasingly important to prioritize environmental responsibility without compromising aesthetics and comfort.

At Starlife Group, we view sustainability as an opportunity to innovate. Our goal is to design smarter, build better, and create lasting value for both residents and the planet.

AC: As high-net-worth individuals seek more than just a prime location or high-end amenities, what do you think will be the defining characteristics of next-generation luxury residential projects?

GS: High-net-worth individuals today are looking for more than just square footage or designer finishes. They’re seeking meaningful experiences, smart functionality, and a sense of belonging.

We believe the future of luxury development lies in creating immersive environments that prioritize privacy, sustainability, and seamless integration of technology. Wellness amenities, flexible spaces for remote work, curated social experiences, and concierge-level service will no longer be optional—they’ll be expected. Ultimately, it’s about building communities that enhance quality of life and reflect the evolving values of today’s global elite.

AC: From working with elite architects and designers to forming strategic alliances with investment firms, how critical is collaboration in maintaining leadership within the luxury real estate market?

GS: It’s absolutely essential. No single element defines a world-class development. It’s the result of a collective vision executed by top-tier talent across disciplines. We were honored to work with Kobi Karp, one of the world’s premier architects, on our latest project, 21 Hollywood. Kobi and his team ensured that every detail of the project is both functional and artful. In addition, we partner with strategic investors who allows us to bring our ambitious concepts to life.

AC: Starlife Group has rapidly gained recognition for its cutting-edge developments. What was the inspiration behind founding the company, and what has been your guiding philosophy in shaping its success?

GS: I’ve always been inspired by beautiful design, forward-thinking architecture, and delivering an exclusive, bespoke experience. That vision guided our very first project and continues to shape everything we do today.

Starlife is a fully integrated real estate company, managing development, sales, construction, lending, and capital ventures. We’re not just the visionaries behind our projects; we’re also the team that brings them to life.

AC: 21 Hollywood is a benchmark in Ultra-Luxury Living. This development has been recognized as the Top Luxury Residential Development in Florida, USA. What sets 21 Hollywood apart, and what message does this project send about the future direction of Starlife Group?

GS: 21 Hollywood represents the future of upscale living, where striking architecture, premier amenities, and a prime location come together to create an unparalleled residential experience. And you’re absolutely right, Alexander. It also reflects the future of Starlife Group.

Regardless of a project’s size, scope, or whether it’s residential or commercial, our mission remains the same: to deliver a world-class product for a global elite audience

AC: Luxury real estate transactions, particularly cross-border deals, can be complex. What key strategies does Starlife Group employ to ensure seamless transactions for its global clientele?

GS: Luxury real estate transactions—particularly cross-border deals—require a high level of expertise, coordination, and trust. At Starlife Group, we specialize in delivering seamless experiences for our global clientele by combining international reach with localized knowledge. We work closely with a curated network of legal experts, financial advisors, and market professionals across different regions to ensure every transaction adheres to local regulations, tax codes, and due diligence requirements. This collaborative, cross-disciplinary approach allows us to anticipate and resolve complexities before they arise.

In addition, we provide concierge-level service tailored to each client’s cultural and logistical needs—whether that means structuring currency transfers, assisting with relocation, or offering virtual property tours and secure document access. Our team emphasizes transparency and proactive communication, using advanced tools to streamline the entire process. Ultimately, we view each client relationship as a long-term partnership, offering not just investment opportunities but peace of mind, clarity, and elevated service throughout the journey.

AC: Having worked with elite investors and high-net-worth clients, what are the most sought-after features in today’s luxury properties? How do you anticipate these preferences evolving in the future?

GS: If you had asked me this 10 years ago, I would’ve said privacy, security, and wellness-focused amenities. Today, those features are expected. They’re the baseline in luxury living. Personalization is what sets our projects apart. Residents want homes that reflect their tastes and values, whether that means eco-conscious design, artfully integrated tech, or flexible spaces that support multigenerational living.Looking ahead, we anticipate an even greater emphasis on sustainability, wellness, and experiential living.

AC: As an industry leader, what advice would you offer to emerging developers looking to make their mark in the high-end residential market?

GS: My biggest piece of advice: Be bold. There aren’t many shy, successful real estate developers. When I first started out, I messaged Kobi Karp and told him that one day, I’d hire him to design a project for me. I doubt he thought much of it at the time. But a few years later, I did just that. We brought him on to collaborate with us on 21 Hollywood, and it remains one of the proudest moments of my career.

AC: For those seeking to explore the height of luxury living, what would you say makes Starlife Group the premier choice for real estate investment today? And where can our audience learn more about your latest developments?

GS: What sets us apart is our ability to manage every stage of the development process—from concept to completion—with unmatched precision. But we’re not just focused on creating beautiful projects. Every decision is grounded in in-depth research and analysis, with the goal of maximizing financial returns and long-term asset appreciation for our partners.

Our latest developments are featured at www.thestarlifegroup.com.

As we conclude this insightful conversation, it’s clear that Gevorg Shahbazyan and Starlife Group are not just rewriting luxury real estate – they are shaping the future of how we think about exclusive living spaces and investment opportunities.

With a perfect blend of visionary design, forward-thinking strategies, and a solid commitment to quality, Starlife Group continues to aim for the sky in the luxury property market. As Alexander Chetchikov aptly noted, the company’s success is a witness to Shahbazyan’s passion for creating living experiences that resonate with the global elite.

With projects like 21 Hollywood leading the charge, Starlife Group is undoubtedly a name to watch as the industry moves toward a more sophisticated, sustainable, and client-centric future. The luxury real estate landscape will never be the same, and Starlife Group is proving to be its most influential architect. Find out more at http://www.thestarlifegroup.com .