Excellence does deserve praise, and experts of Luxury Lifestyle Awards firmly believe in that. Today we are happy to hear from Mrs. Kanokporn Na Ranong, CEO of The Black Tie Service, which became the third-time winner in the category of Luxury Concierge Service in Thailand. We will discuss the changes the company went through in the past three years, their future aspirations and secrets of lasting success.

Na Ranong, it’s a pleasure to do this interview with you. For those who hear about The Black Tie Service for the first time: could you describe what your company does in a few words?

The Black Tie Service brings together a vastly experienced team of experts to offer bespoke lifestyle services.  We offer 24/7 customer relationship management solutions, lifestyle concierge rewards programs and once-in-a-lifetime experiences and events.

2019 is the third year The Black Tie Service gets recognized by Luxury Lifestyle Awards, the previous times being in 2017 and 2018. How does it feel to be distinguished for your achievements more than once? What do you think it says about your company?

Well, it is our great pleasure to be receiving this award for three consecutive years. It would have been impossible without the determination of our excellent team. And of course, we would like to thank our loyal customers, because this achievement is theirs as well.

Since the very first year of receiving this award, we have believed that we are always one step ahead compared to our competitors. We are investing a lot of money just to improve our Data Security systems and concentrate on service training. We always make sure that each member of our staff complies with our standards of quality performance.

Tell us a bit about what’s happened in these past three years. Which innovations were introduced, what was improved or maybe optimized?

As mentioned earlier, we have improved Data Security systems for both the Black Tie service and on the customer’s end. We are using the Salesforce system, which is considered to be the best on the market. It can collect and display 360 views of a customer, improve streamline the booking process and ensure the consistency of our service.

What does a company need to do to remain a permanent leader? Share a couple of your secrets with our readers, if you don’t mind.

At Black Tie, we care about “Customer Touch Point”, in which our customers’ experience is our “Key”. We will make sure every service we provided gives 100% satisfaction.

We also make sure that our staff is trained by certified and experienced trainers, and our service is top-notch. Also, we have in-depth knowledge of all the matters we are handling.

What does the future hold for The Black Tie Service according to your plan? Should your clients be expecting any new interesting projects?

We want to provide the best services and be the best in our field, then growth will come to us naturally. Surely as we grow, we are exploring a possibility to expand our service options. There is a big potential for Black Tie and we are working hard to capture this opportunity.