While the world battled the outbreak of a global health pandemic in 2020, London’s luxury real estate market was having a run unlike any other. In a year marked by great uncertainty and upheaval, the city recorded more prime property purchases than any other in the world, including traditional competitors Hong Kong and New York.  

2020 was a key year for Concord London Development Ltd (Concord London) too, as it marked the completion of Principal Towers, a significant project for this highly regarded developer. This 50-storey building forms the residential component of Principal Place, a new mixed-use development whose commercial anchor client is e-commerce giant Amazon.  

Principal Towers is home to 299 apartments and offers residents classic luxury living. So much so that Luxury Lifestyle Awards crowned it Best Luxury High Rise Living in London, UK, for 2021. At a height of 175m, this high-rise residence overlooking London city and the popular Shoreditch is set to become a key feature of London’s unmistakable skyline. In recognition of its work on this one-of-a-kind project, Luxury Lifestyle Awards selected Concord London as Best Luxury Real Estate Developer in London, UK. 

Concord London was founded by Terry Hui, CEO of Concord Pacific, and Christopher Murray, of W1 Developments. Concord Pacific is Canada’s largest urban developer. Murray has decades of experience in developing projects around central London, having worked on Fitzrovia Apartments and 55Newman Street, to name but a few. Collectively, Hui and Murray have over 140 projects in their portfolios. 

Concord London specializes in commercial and residential projects in the heart of London city. Its team of experts work closely with leading designers and architects from all over the world. To date, the development management company has developed more than 500,000 sq. ft of high-quality accommodation in London and its surrounds, an outstanding achievement by any measure.  

“We stand out amongst the competition because we dedicate ourselves to focusing on quality rather than quantity. We pursue design excellence and believe it is the cornerstone of every project,” says Murray.  

As a leading real estate developer, Concord London has chiseled for itself a reputation of excellence. The firm strategically leverages its partner networks to support its effort of adapting global real estate concepts in a manner that consistently elevates the stature of design and construction in the multicultural city. To this point, Hui comments: “We work closely with the world’s best architects and designers to ensure that each development is created with the highest design integrity.” 

For Hui, Murray and the team, the big mission of Concord London is to re-imagine central London, which does not seem too far-fetched considering their repertoire of projects. High-profile developments by Concord London include Marylebone Square, a 0.75 acre whole city block residence that will offer a comprehensive high-rise living experience in Marylebone Village, one of central London’s most stylish, characterful and vibrant districts.  

The design of this particular project is said to be inspired by some of the world’s most famous royal conservatories, with the final concept adopting a more contemporary perspective. For example, natural light illuminates Marylebone Square’s shining brilliance and casts shadows on the exquisitely landscaped courtyard and interior architecture of this remarkable residence. According to Murray, “Marylebone Square is an expression of Concord London’s long-term commitment to Marylebone and central London as a whole”. 

W1 Place is a forthcoming development also by Concord London. The proposed development consists of 37 private residential apartments and approximately 2,500 sq. ft. of retail space on the ground floor. W1 Place is located on the east side of Great Portland Street, in the heart of Fitzrovia, a vibrant neighborhood best known for its high-end retail stores and trendy bars.  

Assuming Concord London continues on its path of designing intelligent concepts for modern living, we can be sure that any further works from this formidable brand will impress tremendously.