Luxe Digital Launches to Help Luxury Professionals Connect With Millennial and Generation Z Consumers
Media partner of Luxury Lifestyle Awards, premier business publication Luxe Digital helps luxury professionals understand how digital is transforming their business. Readers will learn how to stay relevant in a digital world to reach affluent Millennials and Generation Z consumers.
The $1.42 trillion global luxury market remains one of the slowest industries to adopt digital. Traditional luxury brands struggle to connect with affluent Millennials and Generation Z, particularly on mobile and social media platforms. New digital-first brands are bursting onto the scene and taking market shares from established companies such as Louis Vuitton, Rolex, and Chanel.
To stay competitive luxury brands must innovate and adapt. Luxe Digital empowers luxury brands and marketing professionals to navigate the digital transformation of their industry. Online sales are expected to be the highest growth channels in the coming years. A study by Bain and Company shows that Millennials and Gen Z will represent 45 percent of the global personal luxury goods market by 2025. These consumers shop differently than the previous generations and favor experience more than ownership. With authoritative insights and opinionated content, Luxe Digital helps marketing professionals and luxury decision-makers be at the forefront of their industry's transformation. It’s a must-read for luxury leaders, marketing professionals and forward thinkers who want to reach an affluent and modern demographic.
“I’m thrilled to launch Luxe Digital and take luxury leaders through a journey of digital innovation and empowerment.” says Florine Eppe Beauloye, Co-Founder and Editor-in-chief of Luxe Digital. “The luxury sector has been underserved; There was clearly a gap in the market for a comprehensive, timeless, professional guide to digital for luxury, and Luxe Digital is our answer to it.”
With a team of experienced copywriters, MBA students, university researchers, and luxury insiders, Luxe Digital publishes high-quality content, interviews with thought leaders, and market research to help senior executives stay relevant in the digital economy.
The award-winning luxury digital marketing agency mOOnshot digital supports Luxe Digital in this endeavor.
Visit luxe.digital to discover how digital is transforming the world of luxury.