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Only best companies and brands which meet requirements of sophisticated and demanding consumers of luxury goods and services become the nominees and winners of the award.
The goal of this unique Award is to form an open, transparent and professional market of luxury goods and services on the territory of European countries, and development of international cooperation.

WE ARE PLEASED TO INTRODUCE RACHEL HAYEK, HEAD OF DESIGN DEPARTMEN AND MR. DORI HITTI, ARCHITECT DESIGNER OF DORIHITTI, THE WIINER IN THE “LUXURY INTERIOR DESIGN COMPANY” CATEGORY

Mr. Dori Hitti points out that challenging of competitors in Lebanon is a great way to ride fast in order to shine on top. Otherwise, his aim doesn’t end here he is always eager to satisfy his business needs in competing internationally.

What is “luxury” to you? How do you define it in your sector of business?

The term “Luxury” has never been something easy to define. It is relative, mysterious and elusive. In essence, it revolves around subjective criteria in the mind, which creates a mood and what is generally referred to today as lifestyle. Our luxury brands are exclusive, modern, minimalist designs, and manufactured with creativity.

Lately the phrase “affordable luxury” is widely used, do you think that it is appropriate for your business industry?

Affordable luxury can be appropriate for a part of my company where I can install some affordable luxury items ready to induce a wide range of customers. But affordable luxury means to me also great and creative ideas solutions Which I assume my criteria: ”Less is more”.

What are the 5 pillars does the luxury brand like yours build its policy on? I think most of luxury brands build their policies on the following pillars:

- Quality of services

- Exclusivity of Ideas and designs

- Innovative design solutions

- Exclusive high end brands and companies

- High end portfolio collaborating with exclusive and potential clients.

Tell us 3 reasons why you decided to work in the sphere of luxury?

In fact I decided to work in the luxury sphere for several reasons:

- only luxurious and exclusive brands

- luxury means unlimited creativity and high end designs

- offering variety of services and dealing with potential exclusive clients.

Where does your inspiration come from?

My whole life is about working and dealing with people, travelling, drinking and mostly doing sports I think all these factors are source of inspiration. Never the less I like luxury lifestyle but in a minimal way which resume my way of life. This would let me think about the quote of the famous architect Mies Van Der Rohe: “The Difficult Art Of The Simple.”

Winner’s emblem

Winners of Luxury Lifestyle Awards, according to the results of audit report submitted by the Official Award Advisor, are entitled to use the symbols of Award winner for advertising purposes.

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