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Only best companies and brands which meet requirements of sophisticated and demanding consumers of luxury goods and services become the nominees and winners of the award.
The goal of this unique Award is to form an open, transparent and professional market of luxury goods and services on the territory of European countries, and development of international cooperation.

We are pleased to congratulate Cigdem Akin, Fashion Designer of CGDEM, the best Luxury Fashion Brand of Turkey

Cigdem decided to work in the sphere of luxury because that was the perfect way to become special and to become free. Judge panel of the Luxury Lifestyle Awards considered CGDEM to be very special and unique, and granted Cigdem Akin with the Golden Crown.

What is “luxury” to you? How do you define it in your sector of business?

My favorite definition of the luxury is Coco Chanel's: "Luxury begins where the needs end". In one of the most dynamic sectors, I believe that this phrase define the point of view of luxury the best way possible. Everything changes therefore I think the best way of staying unforgettable and special is to build a connection between the costumer and yourself. Luxury becomes luxury when it goes beyond the needs.

Lately the phrase “affordable luxury” is widely used, do you think that it is appropriate for your business industry?

I believe my business can be classified as affordable luxury. Because for me the most important thing is the customer defining her/himself with the pieces that she/he buys from me. This kind of connection makes you indispensable for the costumer and makes your relation stronger by each step.

What are the 5 pillars does the luxury brand like yours build its policy on?

I built my brand's policy on these following five pillars: Creativity, Quality, Attachment, Unicity and Freedom.

Where does your inspiration come from?

My source of inspiration is life itself. Whatever I live in my personal life and I experience, I reflect it directly to my work. The books that I'm reading, my travels, the music that I listen to, everything that I see, I live and I feel, find its place in my work and creation process.

Winner’s emblem

Winners of Luxury Lifestyle Awards, according to the results of audit report submitted by the Official Award Advisor, are entitled to use the symbols of Award winner for advertising purposes.

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