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Only best companies and brands which meet requirements of sophisticated and demanding consumers of luxury goods and services become the nominees and winners of the award.
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Mr. Hayan Abou Assali, General Manager of Cavalli Club, talks about the policy of his business and competition in a luxury world

Mr. Hayan Abou Assali points out that participating in such an exclusive event as Luxury Lifestyle Awards really optimizes what Cavalli Club is all about. It gives the desire to keep achieving new goals and pushing to be even better.

To your mind, are there any opportunities for the local luxury companies to reach international recognition?

On an international scale, usually when people research to see what’s out there, the most interesting venues are the most luxurious ones. Cavalli Club is recognized worldwide because of its extravagance and out-of-this world venue. With the right kind of exposure, and the right target market, luxury companies, whether local or international, end up being recognized by luxurious people. It takes luxury to know luxury.

What does the Luxury Lifestyle Award and the title of the Luxury Night Club mean to you and your company?

When you think of luxury, you associate it with exclusivity and high standards. Being classified as a Luxury Night Club gives us an added value. Take Ladies’ nights in Dubai in for instance: here at Cavalli, we recently collaborated with jewelers to give away diamonds to a certain amount of lucky ladies while they enjoy their complementary cocktails. Nothing screams luxury more than diamonds! So while a ladies night usually means the ladies drink for free, being classified as a Luxury Night Club brings it to a whole new level.

What is “luxury” to you? How do you define it in your sector of business?

The business world is the most competitive one. People work nonstop to achieve a certain position and become number one. After you become number one, it is a matter of classification. Being the number one night club is great, but when luxury is involved, it’s about being the most elegant. It comes with great expenses, yes, but this is what it takes to be classified as truly the best, and truly the most luxurious. Thinking “luxury” is a whole new mindset. Luxury in the nightlife industry forces us to always push it to the next level.

Is it challenging for you to compete with the companies of your own country?

It’s a tricky question, because in my personal opinion we don’t compete. Other clubs copy and compete with us! We are the only club in the region to successfully open seven nights a week. Our fine dining concept adds the elegance that no other nightlife venue offers, guests dine in the utmost luxury and experience the most sophisticated of tastes. We have a variety of club nights and themes throughout the week unlike no other nightlife venue in the region making us appealing to a variety of clientele. We step it up, we do our share, and are considered good competition from other venues. We work hard to be the best!

What are the 5 pillars does the luxury brand like yours build its policy on?

- Keeping the Cavalli brand in mind at all times – Cavalli lives and breathes luxury, from the staff to the interiors and overall experience, we focus on keeping the brand in mind at all times

- Talent – From our Chef’s to resident DJs – we are proud to have the best in the business with us at Cavalli. It’s vital to have the optimum level of talent to enable our guest’s leave feeling well looked after and enjoyed every second of their visit to Cavalli

- Attention to detail – Roberto Cavalli prides himself on the details that go into everything within his brand. At Cavalli Club, everything from the animal print furnishings, to the personally signed welcome in the menu gives each guest an exceptional experience and adds something a little bit unique

- Staff knowledge – I believe this an important aspect to build a successful restaurant with. Our menu has various Italian creations from our talented Chef, our guests are encouraged to ask questions and are guaranteed a knowledgeable answer from our expertly trained staff

- Understanding the competition – Dubai is consumed by new luxury restaurants/bars/clubs and understanding the market is key to the venue’s success. There is no other venue like Cavalli in the market offering a dinner/club experience and we understand the market enough to know that we offer something that little bit special. From brunch with a cabaret show on Sunday, the best ladies’ night in Dubai on Tuesday, 5* dining experience, to an award winning Urban night on a Wednesday– Cavalli ticks every box!

Tell us 3 reasons why you decided to work in the sphere of luxury?

- It is important to consider the fact that in the local market, being a luxury company put us on an international map and gives us a chance to compete with the world. To me, there is nothing better than challenging myself, and overcoming great challenges puts you on the road to success. And if you’re not the best, in my opinion, you’re nothing.

- Having worked in senior roles in a series of five star hotels in Bahrain, Qatar, Greece and the UAE luxury has always been a part of my life and when the opportunity presented itself to join Cavalli it was an easy decision as there is no other luxury brand with the same reputation when it comes to products as well as experiences.

- The true meaning of luxury is going above and beyond and delivering the utmost quality in the most exceptional way possible creating memories and experiences which money cannot quantify. My passion for luxury is the centre of my daily operation ensuring we offer only the finest quality to our guests in terms of service, product and overall experience. There is no other venue in Dubai which offers the same quality as Cavalli Club, Restaurant & Lounge.

Where does your inspiration come from?

I’m inspired by the people I work with at Cavalli. We are fortune to have an amazing team around us. From floor staff, to reservations teams and those who work in the back office creating campaigns and promoting us non-stop. We work as a team to come up with new concepts and every day I am inspired to have them in the Cavalli family. In my opinion, a good team results in a great work space and ethos – making Cavalli an enviable place to work.

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